Marketing Automation Strategy Manager

At FNBO, our employees are the heart of our story—and we’re committed to their success! Please see below the details of this career opportunity and how it fits into our organization’s success. Summary of the Job: The Marketing Automation Strategy Manager is a senior individual contributor on the Marketing Technology & Digital Operations team responsible for advancing the strategic use of our enterprise marketing automation platform to advance scalable, personalized customer engagement. About This Role: This role bridges marketing strategy, platform capabilities, and operational execution. The ideal candidate understands how to translate business objectives into scalable digital marketing solutions while identifying and activating untapped marketing automation capabilities that improve efficiency, personalization, performance, and speed to market. Success in this role requires equal strength in strategic thinking, platform enablement, process optimization, and campaign operations measured by: Increased adoption and strategic utilization of marketing automation platforms across channels Improved personalization sophistication and customer engagement performance Faster and more efficient campaign deployment through scalable processes and automation Development of repeatable frameworks, governance models, and operational best practices Strong cross-functional partnerships and stakeholder trust Elevation of team capabilities, strategic thinking, and operational excellence Job Specific Responsibilities/Accountability: Marketing Automation Strategy & Platform Expertise Serve as the subject matter expert on cross functional, omnichannel marketing automation capabilities and best practices Identify, champion, and implement approach to leverage underutilized marketing automation capabilities that improve customer engagement and operational scalability Evaluate emerging capabilities, trends, and opportunities to continuously evolve platform utilization Platform Optimization & Scalable Enablement Operationalize marketing strategy by implementing scalable campaign frameworks, reusable templates, governance standards, and operational best practices Improve campaign deployment efficiency through automation, standardization, and process optimization Support the evolution of cross-channel customer engagement strategies Partner with technology, data, and analytics teams to support integrations, audience enablement, and data quality initiatives Optimize deliverability, campaign orchestration, segmentation, and testing strategies across the platform Personalization & Data Strategy Champion sophisticated omnichannel marketing personalization strategies leveraging customer data, behavioral triggers, AI-driven recommendations, and dynamic content Collaborate with data engineering and analytics teams to ensure proper data ingestion, hygiene, consent management, and utilization within the platform Ensure compliance with privacy regulations (GDPR, CCPA) and internal data governance policies Reporting, Testing & Performance Support and operationalize advanced personalization strategies leveraging customer data, behavioral triggers, dynamic content, and AI-driven capabilities Develop testing frameworks including A/B testing, audience experimentation, and performance optimization Analyze campaign and journey performance to identify actionable insights and strategic opportunities Proactively identify gaps, inefficiencies, and risks within campaign execution and platform configuration Cross-Functional & Executional Oversight Act as the bridge between marketing strategy and technical execution teams, translating complex requirements into scalable solutions Partner closely with developers, data engineering, analytics, compliance, and marketing stakeholders Challenge assumptions and provide alternative approaches that improve scalability, customer experience, and operational efficiency Oversee and support campaign deployment processes, stepping into hands-on execution for high-complexity, high-visibility, or technically challenging initiatives as needed. Mentor team members and help elevate overall MarTech and operational maturity across the organization The Ideal Candidate for This Role: Required: 5+ years of hands-on experience with enterprise marketing automation and platform scalability Experience administering and optimizing omnichannel customer engagement platforms spanning email (ESP), SMS/mobile messaging, web personalization, analytics, and customer data platforms (CDPs). Strong understanding of digital marketing practices, data-driven customer engagement, and lifecycle marketing Experience collaborating with technical teams (developers, data engineers) and translating marketing requirements into technical specifications Experience working with structured customer data and managing large-scale campaign execution Strong analytical mindset and proficiency in marketing analytics tools Excellent communication, project management, and cross-functional collaboration skills Desired: Experience with the Zeta Marketing Platform (ZMP) Working knowledge of HTML/CSS Experience working with dynamic, data-driven email templates Experience in financial services, retail, eCommerce, or other highly regulated industries Familiarity with data platforms such as Snowflake Background working in agile or sprint-based delivery environments Key Skills Deep expertise in enterprise marketing automation and customer engagement strategy Ability to connect marketing strategy and template design optimization with technical platform execution Exceptional communication with the ability to influence and challenge constructively Operational excellence and attention to detail Strong analytical, problem-solving, and decision-making skills Experience building scalable processes and operational frameworks Ability to manage multiple priorities in a fast-paced environment Candidates must possess unrestricted work authorization and not require future sponsorship. Compensation: Compensation range (base pay): $81,662.00-$134,741.00 This role may have a specific starting pay within this range. Final compensation offer to candidate may vary from posted hiring range based upon work experience, education, and/or skill level. Work Environment: It is anticipated that the incumbent in this role will work in a hybrid capacity, balancing in-person collaboration three (3) days a week with remote flexibility two (2) days a week. As part of our team, you'll experience the energy and relationship-building of face-to-face collaboration while still enjoying the flexibility of remote workdays. We provide the tools and technology to ensure seamless transitions between work environments, supporting your productivity wherever you are. Please note that work location is subject to change based on business needs. Benefits Overview: We offer a variety of benefits designed to keep you and your family physically and financially healthy. Not only do we offer a competitive salary and work-life balance, we offer benefits to match your needs: Medical, Dental, Vision Insurance 401k, With Matching Contributions Time Off Programs Health Savings Account (HSA)/Dependent Care Employee Banking Growth Opportunities Tuition Assistance Short-Term/Long-Term Disability Insurance Learn more about FNBO benefits here: For additional information regarding compensation and benefits, e-mail FNBO at View email address on click.appcast.io. To ensure you receive a response, include the number of this job (listed below) in the subject line of your message. Job number: R-20251096 Equal Opportunity & Belonging: FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selves—no matter their role or where they are in their journey. Learn more here. FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity. Click here to download 'EEO is The Law' Self-Print Poster Click here to download 'EEO is The Law' Supplement for Federal Contractors Click here to download 'EEO is The Law' GINA Supplement FNBO is an Equal Opportunity/Affirmative Action/Veterans/Disability Employer - Member FDIC FNBO follows federal law regarding the use of marijuana (this applies to all non-California applicants) Application Deadline: All our jobs will be posted for a minimum of 5 calendar days. Job postings may come down prior to 5 calendar days based on volume of applicants. Grow Your Career with FNBO! For more than 165 years, our holding company - First National of Nebraska - has grown to nearly 5,000 employees with locations in nine states and $30 billion in assets. We are proud to serve our customers and communities with banking offices located in Nebraska, Colorado, Illinois, Iowa, Kansas, Missouri, South Dakota, Texas and Wyoming. First National Bank of Omaha (FNBO) believes that a bank should be a force for good in the world; to positively influence the lives of our employees, customers and the success of the communities we serve. Whether you're just beginning your career or taking it to the next level, you'll find your fit here. Bilingual Careers Internships & Trainee Program FNBO believes that the quality of our employee experience is at the heart of our customer experience. One key pillar of our intended employee experience is Belonging. Belonging means we are committed to fostering a workplace culture where employees of all backgrounds feel valued, recognized, and empowered to be their authentic selves—no matter their role or where they are in their journey. FNBO is an equal opportunity employer for all employees and applicants and makes employment decisions without regard to status or identity. We strive to represent the communities in which we serve. Learn more here. FNBO endeavors to make our site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact HR Solution One via either email or phone using the contact information below. Online (Primary Response Hours: M-F, 8a-5p Central) View email address on click.appcast.io Phone (Available: M-F, 10a-2p; Central) (855) 470-3777 (402) 602-3777