Floral Specialist

Job Description

Job Description

Essential Duties and Responsibilities

Purchasing & Vendor Management

• Source, negotiate, and purchase fresh flowers, plants, floral supplies, containers, and related merchandise for all store locations.

• Develop and maintain strong relationships with floral growers, wholesalers, and suppliers.

• Evaluate vendor performance, pricing, product quality, and delivery reliability.

• Negotiate pricing, promotional opportunities, and seasonal purchasing programs.

• Monitor market trends, seasonal availability, and industry pricing to optimize purchasing decisions.

• Ensure timely product availability while minimizing inventory waste and shrink.

Merchandising

• Develop floral merchandising standards and display guidelines for all stores.

• Design and implement seasonal, holiday, and promotional floral programs.

• Create attractive floral displays that drive impulse purchases and enhance the customer shopping experience.

• Standardize merchandising practices while allowing flexibility based on store demographics and sales trends.

• Visit stores regularly to evaluate merchandising execution and provide coaching.

• Ensure compliance with company merchandising standards and brand presentation.

Inventory Management

• Forecast floral demand based on holidays, promotions, historical sales, and seasonal trends.

• Monitor inventory levels across all locations to minimize shortages and excess inventory.

• Analyze sales reports to improve assortment and purchasing decisions.

• Develop strategies to reduce spoilage and maximize product freshness.

• Monitor shrink and implement corrective actions to improve profitability.

Operations

• Collaborate with Store Directors and Floral Managers to ensure proper product handling and display.

• Develop ordering guidelines and inventory management processes for store teams.

• Coordinate product deliveries and resolve supply chain issues.

• Ensure proper rotation, storage, and care of floral products.

• Support new store openings, remodels, and special events requiring floral displays.

Financial Management

• Manage floral purchasing budgets.

• Analyze department sales, margins, inventory turns, and shrink.

• Develop action plans to improve profitability.

• Recommend product mix adjustments based on sales performance.

• Support promotional planning to drive revenue and increase customer traffic.

Training & Leadership

• Train store team members on floral care, merchandising techniques, product knowledge, and ordering procedures.

• Develop training materials and merchandising guides.

• Provide ongoing coaching to improve department performance.

• Promote best practices across all locations.

Compliance & Quality Assurance

• Ensure floral products meet company quality standards.

• Maintain compliance with food safety and sanitation guidelines where applicable.

• Monitor product freshness and vendor quality standards.

• Ensure stores consistently deliver exceptional customer service within the floral department.