Sr. Marketing Specialist

Description Title: Sr. Marketing Specialist Department: Commercial Office Location: Houston, TX Supervisor: Head of Market Intelligence & Communication FLSA Status: Exempt Position Status: Permanent, Full-Time Work Status: Hybrid Sr. Marketing Specialist Hanwha Qcells USA Corp (Qcells USA), headquartered in Houston,TX, specializes in providing utility-scale modules, solar photovoltaic (PV), and battery energy storage systems (BESS) project development, along with Engineering, Procurement, and Construction (EPC) services for solar and BESS projects nationwide. Qcells USA delivers comprehensive turnkey solutions encompassing the entire utility-scale project lifecycle. By choosing Qcells USA for turnkey solutions, customers can reduce uncertainty and risk, leading to enhanced investment returns and contributing to a more sustainable future. Qcells USA’s complete turnkey solutions seamlessly integrate the expertise of our Module, Development, and EPC teams, while ensuring close coordination with other vital internal groups such as Project Finance, Systems Integration, and Legal. This collaborative approach ensures that Qcells USA projects deliver exceptional value and performance. With several multi-billion-dollar investments, Qcells is pioneering the establishment of the only complete module supply chain in the U.S., including the expansion of our Georgia module manufacturing facility, which stands as the largest in the Western Hemisphere. As an integral part of the global Qcells brand, Qcells USA benefits from a legacy of excellence in photovoltaic manufacturing. Qcells is renowned worldwide for its high-performance, superior-quality solar cells and modules. With dual headquarters in Seoul, South Korea (Global Executive HQ) and Thalheim, Germany (Technology & Innovation HQ), Qcells operates under the umbrella of Hanwha Group, a FORTUNE Global 500 company and one of the top 7 business conglomerates in South Korea. SUMMARY The Sr. Marketing Specialist is a strategy-and-execution expert for the Marketing Communication, driving product and service marketing across Qcells USA's Module and EPC businesses. Reporting to the Head of Market Intelligence & Communication, this role focuses on differentiating Qcells EPC's market positioning by leveraging its unique standing as an integrated solution provider in the U.S. market. The critical qualification is B2B marketing experience in renewable energy, clean energy, or infrastructure sector, combined with strong product-marketing and content-production discipline. Above all, the successful candidate understands the IRA Domestic Content bonus credit and its buyer implications, FEOC restrictions, and technology advantages. The candidate builds the marketing strategy and messaging that position Qcells U.S.-based supply chain as a key reason to buy. They carry that messaging across all channels — exhibitions, sponsorships, the Customer Summit, video, press, LinkedIn, and white papers — as well as internal communications. Success in this role requires working fluency in the U.S. utility-scale solar market, disciplined monthly budget tracking, and brand consistency across all outputs. It also requires the judgment to convert market positioning and policy into persuasive external and internal narratives that advance the Market intelligence & Communication team's mandate. This position reports to the Head of Market Intelligence & Communications or another management personnel that the CEO of the Company may designate. This position is Hybrid located in our Houston, TX office 4 days per week and working hours are Monday through Friday, from 8:00am to 5:00pm or 9:00am to 6:00pm local time. This position is expected to travel up to 40%. Applicants must be authorized to work for any employer in the United States. We are unable to sponsor or take over sponsorship of an employment visa at this time. ESSENTIAL JOB FUNCTION & RESPONSIBILITIES Brand & Marketing Content Management Own brand consistency across all communications outputs — visual identity, messaging, and asset standards governing brand assets, templates, and presentations. Manage external creative and video agencies to sustain a weekly content cadence. Maintain full visibility into marketing spend; track budget performance and prepare marketing ROI analyses for review by the Head of Market Intelligence & Communication. Public Relations & Market Positioning Own Qcells EPC's PR strategy end-to-end, including awarded-project announcements, Korea/U.S. press releases supporting Hanwha Solutions IR, sponsorships, media placements, and strategic partnership announcements. Direct weekly LinkedIn content grounded in Market Intelligence findings and co-author industry thought-leadership interviews under the direction of the Head of Market Intelligence & Communication. Exhibition & Industry Events Management Own end-to-end planning and execution of Qcells EPC's presence at major industry exhibitions (e.g., RE+, ACP, CERAWeek, Intersolar, The Forum, and key customer annual events), covering strategy, cost tracking, booth operations and executive coordination. Deliver supporting PR releases and post-event ROI reports. Internal Communication Plan and execute company-level meetings, and draft internal communications on market developments, regulatory shifts, and company milestones. Serve as the primary point of coordination for internal communications. Regular attendance, in accordance with company's attendance policy and supervisory assignment, is an essential job duty requirement for this position Perform other duties and special projects, as assigned by Management REQUIRED QUALIFICATIONS 6+ years in B2B marketing, corporate communications, or strategic communications, with direct experience marketing to utility-scale solar developers, EPCs, IPPs, or comparable infrastructure buyers in renewable energy, clean energy, or infrastructure. Working knowledge of the U.S. utility-scale solar market, including IRA provisions, domestic content requirements, FEOC restrictions, and the broader federal policy context. Experience managing exhibition strategy and execution at national-scale industry events (RE+, ACP, CERAWeek, Intersolar, or equivalent), from planning through post-event ROI reporting. Solid track record in PR and media relations, including press release development, media placement, and corporate positioning. Brand management experience — visual identity governance, messaging consistency, and brand asset standards across multiple channels. Cross-functional coordination experience at a Marketing Manager level. Experience tracking marketing budgets, invoices, and ROI, including variance monitoring and structured reporting to leadership. Strong written and verbal communication skills. PREFERRED QUALIFICATIONS Familiarity with CRM (Salesforce) and marketing analytics/reporting platforms (Tableau, Power BI). Experience partnering directly with Sales, Market Intelligence, or business development functions. EXAMPLES OF PHYSICAL DEMANDS Stationary Position: frequently remains stationary up to 90% of the time and sitting up to 8 hours in a day Move/Traverse: infrequently bend, stand, stoop and/or walk Carry Weight: infrequently carry weight and/or lift objects (light to heavy) weighing up to 10 pounds Hearing and Speech: frequently communicates with the ability to hear and talk on a regular basis with employees, coworkers, and all personnel matters; must be able to exchange accurate information in these situations Sight: frequent use of sight to detect images on computer, office documents, and office objects near and far Climb: occasionally ascends/descends on stairway to get to office upper and lower floors Travel: up to 40% as needed EXAMPLES OF WORK ENVIRONMENT Regular professional, office business setting Noise level ranges from low to moderate (if in office setting) Noise level ranges from moderate to high (if on construction worksite) Under the Office Mobilization Plan (OMP) policy, the role may transition to an onsite or hybrid arrangement, as determined by business needs and the Head of Department Hanwha Qcells is proud to be an at-will Equal Opportunity Employer and prohibits discrimination against race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, pregnancy, citizenship, disability, protected veteran status and any other classification protected by applicable federal, state or local law. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. It is important to note that the job descriptions provided by Qcells USA Corp are not intended to be comprehensive lists of all duties, responsibilities, or qualifications associated with the positions. Duties and responsibilities may change at any time with or without notice, reflecting our dynamic and evolving work environment. We are committed to the full inclusion of all qualified individuals. As part of this commitment, Hanwha Qcells will provide reasonable accommodations to all qualified individuals with disabilities to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment. Please contact us to request accommodations at View email address on click.appcast.io. #J-18808-Ljbffr