VP, Solutions Product Marketing

About Us:

Automation Anywhere is the leader in Agentic Process Automation (APA), transforming how work gets done with AI-powered automation. Its APA system, built on the industry's first Process Reasoning Engine (PRE) and specialized AI agents, combines process discovery, RPA, end-to-end orchestration, document processing, and analytics-all delivered with enterprise-grade security and governance. Guided by its vision to fuel the future of work, Automation Anywhere helps organizations worldwide boost productivity, accelerate growth, and unleash human potential.

Our opportunity:

We're looking for a Vice President of Solutions Marketing to lead the strategy and execution of how we bring our agentic process automation solutions to market. This role sits at the intersection of product, sales, and marketing - translating the capabilities of our AI-powered automation platform into compelling narratives that resonate with C-suite buyers and decision-makers at large enterprises.

You'll own the solutions marketing function end-to-end: positioning, messaging, go-to-market strategy, competitive intelligence, and sales enablement across our full portfolio of vertical and horizontal solutions. The right candidate has deep experience marketing complex enterprise software, a sharp instinct for buyer psychology, and the ability to build and lead a high-performing team.

Who you'll report to:

This role will report to our Chief Marketing Officer

Location:


Hybrid role with regular onsite work days in our San Jose, CA corporate office preferred. Other locations in major metropolitan areas within the U.S may be considered.

You will make an impact by being responsible for:

Solutions Positioning & Messaging

• Defining and owning the positioning, messaging, and value narratives for our full portfolio of agentic automation solutions - spanning vertical industries (healthcare, banking, insurance, and others) and horizontal functions (Finance, IT, HR, and beyond)
• Translating technical AI and automation capabilities into business-outcome-driven stories that land with line-of-business leaders, IT executives, and the C-suite
• Developing and maintaining a messaging architecture that scales across industries and buyer personas while staying cohesive at the platform level

Go-to-Market Strategy

• Partnering with product management, sales, and demand generation to build and execute go-to-market plans for new solution launches, industry expansions, and major platform releases
• Defining target buyer personas, buying committee maps, and journey-stage messaging for each solution area
• Driving integrated launch plans that coordinate across content, digital, field marketing, analyst relations, and events

Sales Enablement & Field Readiness

• Arming the enterprise sales organization with the tools they need to win: battle cards, solution briefs, ROI frameworks, demo narratives, customer proof points, and objection-handling guides
• Building a scalable enablement engine that keeps pace with a rapidly evolving product portfolio and competitive landscape
• Partnering closely with sales leadership to understand field needs and ensure marketing materials translate directly into pipeline acceleration

Competitive Marketing

• Delivering actionable competitive insights to sales, product, and executive leadership on a regular cadence
• Positioning the company as a category leader in agentic automation solutions through thought leadership, analyst engagement, and strategic content

Demand Generation

• Supporting revenue and field marketing teams with deep insights on how your customers buy, sources of influence, and the nature of buying committees including decision makers and influencers
• Providing revenue, field and digital teams with high content collateral, messaging and enablement

Industry & Horizontal Solution Marketing

• Building deep expertise in our target verticals and functional areas to ensure our marketing speaks the language of each buyer's world - whether that's claims processing in insurance, revenue cycle management in healthcare, or accounts payable in finance
• Collaborating with industry leads and customer success to develop reference architectures, use-case libraries, and customer success stories that demonstrate measurable business impact

Team Leadership

• Building, mentoring, and leading a team of solutions marketing managers across industry verticals and horizontal solution areas
• Fostering a culture of strategic thinking, cross-functional collaboration, and relentless focus on the buyer
• Establishing clear KPIs for the solutions marketing function and report on impact to the executive team

You will be a great fit if you have:

• Bachelor's degree in marketing, business, or a related field; MBA preferred
• 15+ years in B2B enterprise marketing, with at least 5+ years in solutions marketing, product marketing, or a closely related function in a high-growth SaaS environment
• 5+ years of people management experience including exceptional ability to build, inspire, and lead high-performing teams across geographies
• Experience marketing for a $500M-$1B ARR SaaS company
• Deep familiarity with enterprise software sales cycles, complex buying committees, and multi-stakeholder deal processes
• Domain experience in intelligent automation, RPA, AI/ML, or adjacent enterprise technology categories (strongly preferred)
• Experience marketing to large enterprise customers across multiple industries
• Background in one or more of our target verticals (healthcare, banking, insurance) or horizontal functions (finance, IT, HR) preferred
• Experience with category creation or repositioning in an emerging technology space preferred
• Experience scaling a new product line or business unit from $50M to $150M ARR preferred
• Familiarity with analyst relations (Gartner, Forrester, IDC) and experience influencing industry analyst coverage preferred
• Experience at a company that has successfully navigated a platform transition (e.g., from RPA to agentic automation) preferred

You excel in these key competencies:

• Exceptional written and verbal communication skills with the ability to distill complex technical concepts into clear, compelling narratives and differentiated market positioning
• Strong collaborator who operates effectively as a peer to Product, Sales, and executive leadership, with a positive, "can-do" mindset
• Thrives in fast-paced environments, able to prioritize across multiple initiatives while remaining decisive, adaptable, and execution-focused
• Highly analytical with the ability to interpret data, generate insights, and clearly present findings to inform strategy and decision-making
• Organized, programmatic thinker skilled in strategic planning and hands-on execution, with a test-and-learn approach to continuously optimize outcomes

The base salary range for this position is $275,000 - $300,000 a year. The base salary ultimately offered is determined through a review of education, industry experience, training, knowledge, skills, abilities of the applicant in alignment with market data and other factors. This position is also eligible for a discretionary bonus, equity and a full range of medical and other benefits.


Ready to Revolutionize Work? Join Us.

This is an opportunity to work with a global, passionate team pioneering technology that's redefining the way people work, everywhere. Join us and discover the many ways that you can have an impact, achieve your potential, and go be great.

Job Segment OR Key Words: SaaS, Solutions Marketing, Product Marketing, Leadership, B2B Software Solutions, APA, AI, Agentic Process Automation

#LI-JS1

Benefits and perks you'll appreciate:

• Flexible work schedule / remote roles
• Unlimited Personal Time Off
• 12 holidays off per year
• 4 days volunteer time off per year
• Eligible for 4 company Achievement days off per year
• Variety of health care and well-being benefits
• Paid family/parental leave
• We are a designated "Best Place to Work" for 2 years in a row! Learn more here
• Newsweek's Top 100 Most Loved Workplaces in America 2023 - Learn more here

Automation Anywhere is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email View email address on click.appcast.io.


At this time, we typically do not offer visa sponsorship for this position. Candidates should generally be authorized to work in the United States without the need for current or future sponsorship.

All unsolicited resumes submitted to any @automationanywhere.com email address, whether submitted by an individual or by an agency, will not be eligible for an agency fee.