Vice President of Marketing

Vice President of Marketing, Danessa Myricks Beauty

Danessa Myricks Beauty is one of the fastest-growing independent beauty brands, built on the belief that makeup is a tool for creativity, confidence, and limitless self-expression. Founded by makeup artist and innovator Danessa Myricks, the brand has earned a passionate following among professional artists, beauty enthusiasts, creators, and retailers through breakthrough innovation, education, and inclusive product development. The Vice President of Marketing is responsible for defining and executing the company's integrated marketing strategy to accelerate brand equity, customer acquisition, retention, retail growth, and global expansion. Reporting directly to the CEO and as a member of the executive leadership team, this role oversees Brand Marketing, e-commerce & digital marketing, social media, Influencer & Creator Partnerships, PR & Gifting, CRM/Lifecycle Marketing, Customer Experience, and Marketing Operations. This executive will ensure every consumer touchpoint reflects the creativity, innovation, community, inclusivity, and artistry that define Danessa Myricks Beauty while delivering measurable business results. This is a highly cross-functional leadership role requiring equal strengths in brand building, digital marketing, commercial strategy, innovation, analytics, and team development.

Job Responsibilities:

Brand Strategy & Business Leadership:

• Partner closely with the CEO & Founder to solidify the mid- and long-term strategy and growth roadmap, translating the brand's ambition into strategic priorities and annual growth plans aligned to company revenue, profitability, and market share objectives.
• Define and execute the integrated marketing strategy that supports company growth across retail, direct-to-consumer, and international markets.
• Develop annual marketing plans aligned to company revenue, profitability, and market share objectives.
• Own the marketing budget with full P&L discipline and clear ROI accountability.
• Serve as the steward of the brand across every consumer touchpoint, ensuring consistency, creativity, and commercial impact.
• Promote a community- and consumer-first culture rooted in insights, innovation, data and measurable business outcomes.
• Create reporting rigor around brand and marketing KPIs.
• Partner closely with executive leadership on strategic planning, forecasting, and growth opportunities.

Brand & Product Marketing:

• Lead brand positioning, messaging architecture, portfolio strategy, and annual marketing calendar.
• Using consumer, category, and retailer insights, partner with Founder/CEO and Product Development to shape the innovation pipeline and commercialize new product launches.
• Lead the successful commercialization of a large portfolio of annual product launches.
• Ensure every launch is supported by a fully integrated 360° go-to-market strategy across retail, digital, social, PR, creators, education, and experiential. Ensure every launch delivers compelling storytelling, consumer education, retail excitement, and commercial success.
• Build compelling product narratives that reinforce Danessa Myricks Beauty's reputation for artistry and innovation.

Integrated Marketing Leadership:

• Own the annual marketing strategy, budget, and investment priorities with clear accountability for business results, KPIs and ROI.
• Build and execute a 360-degree marketing strategy with strong digital focus to drive revenue growth and brand awareness.
• Develop and manage media planning and communications: comms strategies, objectives, target information, channel priorities, planning etc.
• Build and lead, with direct reports, relationships with external partners, including creative agencies, PR firm, content partners and influencers, paid media agencies to maximize brand exposure and drive results across paid, owned, and earned investments.
• Partner closely with internal Digital & Creative teams and agencies to execute paid marketing efforts, including social, search, content marketing, and retailer media.
• Monitoring the effectiveness of marketing activities and refine concepts and strategies into innovating marketing activities that address business objectives.
• Stay current on beauty industry marketing and social media news, constantly testing new ideas and platforms.
• Build marketing plans that hero and support existing product franchises, in addition to new launches.
• Lead execution of the marketing calendar across product launches, evergreen campaigns, influencer moments, and key brand milestones.
• Partner closely with Product Development, Sales, Education, and Creative teams to deliver seamless omnichannel marketing execution.

Founder-Led Brand Building:

• Partner closely with founder Danessa Myricks to amplify her voice, vision, artistry, and industry leadership.
• Develop marketing programs that leverage founder credibility and authenticity to strengthen brand affinity.

Retail & Omnichannel Marketing:

• Partner with Sales and Retail Marketing to drive productivity across retail partners.
• Ensure consistent storytelling across retail and direct-to-consumer channels.
• Support retail and international expansion through scalable omnichannel marketing programs.
• Lead TikTok Shop and Amazon expansion strategy and execution.

Marketing Operations & Team Leadership:

• Build, mentor, and inspire a collaborative marketing organization.
• Oversee Marketing Operations to ensure effective planning, prioritization, resource management, and flawless execution.
• Develop scalable processes, workflows, and operating rhythms that support rapid business growth.
• Foster a culture of creativity, accountability, experimentation, and continuous learning.
• Establish clear framework for setting goals, developing strategies, measuring and optimizing on all marketing efforts.

Qualifications:

• 15+ years of progressive marketing leadership experience within prestige beauty, luxury consumer products, or high-growth lifestyle brands.
• Proven success building integrated marketing organizations that drive both brand equity and commercial performance.
• Deep expertise across brand marketing, product marketing, social media, influencer strategy, PR, CRM, retail marketing, and e-commerce.
• Demonstrated success launching innovative beauty products across omnichannel environments.
• Comfortable operating in a high-innovation environment, leading the successful commercialization of a large portfolio of annual product launches through integrated go-to-market strategies that drive excitement, retail productivity, and consumer demand.
• Experience scaling a brand across both DTC and retail channels.
• Strong commercial acumen with ownership of marketing ROI, growth, and profitability.
• Experience building and leading high-performing teams in entrepreneurial, fast-paced organizations.
• Fluency with modern marketing tools and AI-driven workflows.
• Excellent cross-functional communication and team leadership skills.
• Experience managing robust portfolio and high-volume execution.
• Experience working with founder-led beauty brands.
• Experience partnering with Sephora or other prestige beauty retailers.
• Experience scaling an independent beauty brand through rapid domestic and international growth.
• Passion for beauty, artistry, creativity, and consumer innovation.

You'll Thrive Here If:

• You're energized by building. This is a founder-led brand with real room to shape the brand — and that genuinely excites you.
• You are low ego and a team player and not only recognize the power of teamwork but embrace what can be unlocked when teams work collaboratively.
• You make things happen. You don't just plan or direct - execution is core to how you work.
• You can take vision and ideas and turn them into thoughtful, breakthrough plans.
• You're tuned into culture. Not just beauty — fashion, design, music, and the moments that move people. You understand why things resonate, not just what's trending.
• You take ownership. You don't wait to be told what to do next — you anticipate, act, and make the work better by being in the room.

EEO:

Danessa Myricks Beauty actively creates a culture of inclusivity and believes diversity strengthens our creativity, innovation, and success. We are proud to be an Equal Opportunity Employer and are committed to fostering an environment where every employee feels valued, respected, and empowered. It is our policy to provide equal employment opportunities to all employees, applicants, contractors, and business partners. Employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, pregnancy, marital status, veteran status, disability, genetic information, or any other characteristic protected by applicable federal, state, or local law.

Please note:

This job description does not list all duties and responsibilities associated with the position. Employees