Senior Social Creative & Conversion Manager

Help millions of people discover the stories that shaped their lives. At Findmypast, part of DC Thomson, we help people uncover the people, places and moments that connect them to their past. Through Findmypast and the British Newspaper Archive, we give millions of people access to family history, historical records and stories that might otherwise have been lost. We’re looking for a Senior Social Creative & Conversion Manager to lead the creation of social-first content that doesn’t just stop the scroll, but inspires action. This is an exciting opportunity for an experienced social and content specialist who combines creativity with commercial thinking. You’ll develop standout social campaigns, create compelling short-form video, collaborate with teams across the business and use insight and experimentation to grow audiences, increase customer acquisition and improve subscription conversion. If you’re passionate about creating social content that delivers measurable impact and thrive at the intersection of storytelling, marketing and performance, we’d love to hear from you. The Role As our Senior Social Creative & Conversion Manager, you’ll translate audience insight, product priorities and commercial objectives into high-performing social creative across Findmypast, the British Newspaper Archive and selected international markets. You’ll own the journey from creative concept through to execution, analysis and optimisation, helping ensure our social activity works harder to drive registrations, trials and subscriptions. Working closely with Brand, Performance Marketing, Product, UX, CRM and Analytics teams, you’ll help create seamless customer experiences that connect compelling content with commercial outcomes. What You’ll Be Doing Developing and delivering social-first creative strategies that support audience growth, acquisition and subscription objectives. Creating platform-native content across Meta, TikTok, YouTube and emerging social channels. Owning short-form video production from concept and scripting through to filming, editing and publishing. Building creative campaigns that bring family history and historical storytelling to life for modern audiences. Running creative tests and experiments to improve performance across paid and organic social channels. Using customer insight, analytics and market trends to inform content direction and optimise results. Working closely with Product, UX and Performance Marketing teams to improve social-to-subscription conversion journeys. Collaborating with creators, agencies and platform partners to extend reach and engagement. Exploring responsible uses of AI and automation to improve workflow efficiency while maintaining quality and brand standards. About You You’ll bring a combination of creativity, commercial awareness and analytical thinking, alongside a genuine passion for understanding what makes audiences engage and convert. We’re looking for someone with: Proven experience delivering high-performing social media and content campaigns. Strong expertise in short-form video creation, including scripting, shooting and editing. Experience developing content for Meta, TikTok and YouTube. A track record of improving paid and organic social performance through testing and optimisation. Strong analytical skills and confidence using data to guide decisions. Experience working across multiple stakeholders, managing priorities and delivering results. An understanding of customer acquisition, conversion and digital marketing funnels. Curiosity, creativity and a willingness to experiment with new formats, technologies and ideas. In this role, success means: Growing qualified audience reach and engagement across priority brands. Increasing registrations, trials and subscriptions through effective social creative. Identifying and scaling winning content through continuous testing and learning. Improving the customer journey from social engagement through to conversion. Delivering high-quality creative work efficiently and consistently. Sharing insight, learning and best practice that helps the wider business succeed. Why Join Findmypast? You’ll be joining a business with a unique purpose and an extraordinary collection of historical content. Every day, our products help people make personal discoveries, uncover remarkable stories and build deeper connections with their family history. In return, you’ll enjoy the flexibility of remote working, the support of a collaborative team and the opportunity to make a measurable impact on products used by millions of people worldwide. Ready to bring history to life for the next generation? Closing date for applications: Friday 16th October 2026 at 5pm #J-18808-Ljbffr DC Thomson