Public Information Specialist 2 (Digital Content) - VID 218920

Duties Description The NYS Digital Service team at the Office of General Services (OGS) is seeking a skilled Digital Content & Social Media Strategist to lead and refine digital communication and social media initiatives. The Public Information Specialist 2 (Digital Content) will function as the Social Media Strategist and will be a key collaborator with the Governor’s communications team, state agency leadership, and policymakers to shape and manage impactful digital content. This role requires a strategic thinker with a user-focused, continuous improvement mindset to enhance New York State’s digital presence. Ideal candidates are digital content strategists first, with strong expertise in social media management, proficiency in online communication tools, and adaptability to new technologies. Consult with program staff and state agencies on online communications, including web content, social media, strategy, and paid advertising. Develop, approve, and manage social media and email campaign content, including scheduling and performance analysis. Maintain and update the New York State Social Media Style Guide while advising on best practices. Monitor state and federal news to inform digital content and strategy. Manage and update website content, ensuring accessibility and compliance. Test new digital tools, report issues, and collaborate with IT teams for improvements. Oversee the creation of multimedia assets, including graphics, photography, and video. Supervise and support content creation staff to ensure consistency and quality. Minimum Qualifications Open Competitive: Seven years of experience in public relations, social media, and digital communications. Substitutions: A degree in Communications, English, Public Relations, Social Media, Digital Communications, or a similar degree may substitute for experience as follows: Associates degree: two years of required experience Bachelor’s degree: four years of required experience Master’s degree: five years of required experience Promotional: One year of experience as a Public Information Specialist 1 (Digital Content). NOTE: IN ORDER TO AWARD THE PROPER CREDIT FOR WORK EXPERIENCE, RESUMES MUST INCLUDE MONTH AND YEAR FOR START AND END DATES. IF ANY OF THIS EXPERIENCE IS LESS THAN FULL TIME YOU MUST INDICATE THE AVERAGE NUMBER OF HOURS WORKED PER WEEK. Additional Comments The Office of General Services (OGS) is an equal opportunity employer, and we recognize that diversity in our workforce is critical to fulfilling our mission. We encourage applicants from all communities to apply. For a full version of OGS’s EEO/AA statement and benefits joining Team #OneOGS, please visit NOTE ON TELECOMMUTING: Employees are required to apply and obtain approval through management to telecommute according to the agency’s Telecommuting Program Guidelines. #J-18808-Ljbffr NYS Office of General Services