Multimedia Specialist III

Multimedia Specialist III Job No: 541561 Work Type: Full Time Location: Main Campus (Gainesville, FL) Categories: Communications/Public Relations/Marketing, Office/Administrative/Fiscal Support Department: 04011200 - SL-MARKETING & COMMUNICATIONS Job Description Classification Title: Multimedia Specialist III Classification Minimum Requirements: Bachelor's degree in an appropriate area and two years of relevant experience. Appropriate vocational/technical training may substitute at an equivalent rate for the required experience. As the department's dedicated video professional, this role owns video storytelling for Student Life end to end from ideation through production and delivery across both short-form and long-form content. This position works in close partnership with leadership to shape strategy, and with a team of student staff to bring it to life. Lead Video Storytelling and Production Develop, direct, film and edit high-quality video projects that capture the student experience and advances the Student Life mission through projects to be featured on social, web, digital and other platforms Coordinate and execute on all stages of production including concept development, location scouting, storyboarding, scriptwriting, pre-production, filming, lighting, post-production editing and delivery Ensure projects align with divisional goals, university brand standards and ADA compliance standards Creative Strategy and Content Development Collaborate with department leadership to identify goals and coordinate with stakeholders to translate them into creative video projects Establish visual direction and assist in shaping the brand voice and storytelling tone Develop platform specific strategies (Instagram, YouTube, Threads, etc.) to maximize impact and engagement Research and apply emerging video, digital storytelling and social media trends Recommend and implement new approaches to keep Student Life content fresh and engaging Monitor peer institution and industry leaders for best practices Regularly communicate with stakeholders on the planning and execution of video requests, balancing high-volume social content needs with occasional longer-form storytelling. Digital Asset, Equipment & Risk Management Maintain a secure and organized digital asset management system Oversee equipment inventory and maintenance schedule Ensure all cameras, lighting, rigs and related gear are in working order and meet production standards Maintain safe working environments during all shoots Anticipate and mitigate risks related to multimedia production Create and provide user training for system use as needed Multimedia Leadership & Training Recruit, train, supervise and evaluate a multimedia team, including student staff Responsible for the administrative functions related to employee management (e.g. time approvals) Responsible for developing, maintaining, disseminating and enforcing policies, procedures, and guidelines for areas of responsibility Interpret and ensure compliance with departmental and university policies, guidelines and other relevant regulations Analyze, generate and review processes and procedures for areas of responsibility and make recommendations based on findings Coordinate schedules and resources for multimedia projects Manage time and resource allocation to align with divisional priorities Foster a culture of creativity, accountability and professional growth Expected Salary $60,500 annually. In addition, the University of Florida offers a very competitive benefits package. Required Qualifications Bachelor's degree in an appropriate area and two years of relevant experience. Appropriate vocational/technical training may substitute at an equivalent rate for the required experience. A valid Driver's License is required Preferred Knowledge Demonstrate experience in camera operation with foundational knowledge of light, audio and composition principles Demonstrate proficiency in video editing and post-production with expert-level skill in Adobe Premiere Pro and working familiarity with After Effects, Photoshop and related Creative Cloud program Skills Expertise in multiple lighting set-ups including studio, location and event Demonstrate excellent collaboration, planning, organization and communication (verbal and written) skills Demonstrated interpersonal and professional skills Abilities Strong visual storytelling ability with proven understanding of pace, mood and narrative that captivates and creates strong emotional connections with target audiences Demonstrated ability to handle multiple projects or tasks simultaneously Ability to work as part of a team in a complex environment Demonstrated ability to produce polished, high-production-value short-from videos while shaping the content strategy that drives audience growth and engagement Health Assessment Required: No Applications Close: 20 October 2026 Our Commitment The University of Florida is an Equal Employment Opportunity Employer. Hiring is contingent on eligibility to work in the U.S. The University of Florida is a public institution and is subject to all requirements under Florida Sunshine and Public Record laws. If an accommodation due to a disability is needed to apply for this position, please call View phone number on click.appcast.io or the Florida Relay System at View phone number on click.appcast.io (TDD) or visit Accessibility at UF. #J-18808-Ljbffr University of Florida