Vertical Marketing Manager, Home Services

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Vertical Marketing Manager, Home Services Full time Atlanta - GA Ref #: 49991 Industry: Computer Software

Our client is a lead engagement platform that shows businesses which marketing drives their calls, forms, and chats, and helps them answer, qualify, and route those leads around the clock.Home services is one of our client's largest verticals, and this role acts as its general manager: sets the strategy, owns the number, and is the company's go-to expert on the market.

This is a strategy role, not a campaign or creative role. The person defines personas, positioning, and messaging for home services and each priority subvertical (roofing, HVAC, remodeling, landscaping, plumbing, and similar trades), then hands that to demand gen, customer marketing, and content to execute. They also feed pain points to product and engineering and train sales. Expect roughly equal parts strategy and execution.

You Will:

• Own home services go-to-market strategy, including which subverticals to prioritize and the plan to hit acquisition and revenue goals.
• Track vertical health: customers, new MRR, churn, ARPU, conversion rate, and product adoption. Spot trends early and bring a plan.
• Report performance to leadership: what's changing, what it means, and what you're doing about it.
• Build and own home services buyer personas, value propositions, positioning, and messaging.
• Build distinct strategy and messaging per priority subvertical, grounded in each trade's seasons, job values, and buying triggers.
• Build subvertical-specific proof: customer stories, benchmarks, and ROI framing.
• Track competitors in lead engagement and AI voice; feed intelligence to product, sales, and leadership.
• Validate market requirements through customer interviews, surveys, win/loss analysis, sales insight, and usage data.
• Act as the team's public face in home services: trade shows, speaking, webinars, panels, podcasts.
• Serve as messaging authority and hub across sales, product marketing, customer marketing, demand gen, and product.
• Represent the home services customer to product to shape the roadmap.
• Train sales and support, and work with sales enablement on tools and collateral.

You Have:

• BS/BA and 4–6 years in a strategic marketing role.
• Direct experience in home services tech, the trades, or field service software.
• A track record of owning a strategy end to end and being accountable for results.
• Strong analytical skills; can find the story behind a metric and build a case around it.
• Excellent written and verbal communication; presence with senior leaders and external audiences.
• Ability to influence cross-functional partners without formal authority.
• Comfort moving between strategy and hands-on execution in a fast-paced environment.

Logistics:

• Start Date/Duration: ASAP
• Direct-Hire/Contract: Full-time, direct-hire
• Onsite/Offsite: Hybrid, Atlanta

Our client is a lead engagement platform that shows businesses which marketing drives their calls, forms, and chats, and helps them answer, qualify, and route those leads around the clock.Home services is one of our client's largest verticals, and this role acts as its general manager: sets the strategy, owns the number, and is the company's go-to expert on the market.

This is a strategy role, not a campaign or creative role. The person defines personas, positioning, and messaging for home services and each priority subvertical (roofing, HVAC, remodeling, landscaping, plumbing, and similar trades), then hands that to demand gen, customer marketing, and content to execute. They also feed pain points to product and engineering and train sales. Expect roughly equal parts strategy and execution.

You Will:

• Own home services go-to-market strategy, including which subverticals to prioritize and the plan to hit acquisition and revenue goals.
• Track vertical health: customers, new MRR, churn, ARPU, conversion rate, and product adoption. Spot trends early and bring a plan.
• Report performance to leadership: what's changing, what it means, and what you're doing about it.
• Build and own home services buyer personas, value propositions, positioning, and messaging.
• Build distinct strategy and messaging per priority subvertical, grounded in each trade's seasons, job values, and buying triggers.
• Build subvertical-specific proof: customer stories, benchmarks, and ROI framing.
• Track competitors in lead engagement and AI voice; feed intelligence to product, sales, and leadership.
• Validate market requirements through customer interviews, surveys, win/loss analysis, sales insight, and usage data.
• Act as the team's public face in home services: trade shows, speaking, webinars, panels, podcasts.
• Serve as messaging authority and hub across sales, product marketing, customer marketing, demand gen, and product.
• Represent the home services customer to product to shape the roadmap.
• Train sales and support, and work with sales enablement on tools and collateral.

You Have:

• BS/BA and 4–6 years in a strategic marketing role.
• Direct experience in home services tech, the trades, or field service software.
• A track record of owning a strategy end to end and being accountable for results.
• Strong analytical skills; can find the story behind a metric and build a case around it.
• Excellent written and verbal communication; presence with senior leaders and external audiences.
• Ability to influence cross-functional partners without formal authority.
• Comfort moving between strategy and hands-on execution in a fast-paced environment.

Logistics:

• Start Date/Duration: ASAP
• Direct-Hire/Contract: Full-time, direct-hire
• Salary: $130k - $145k
• Onsite/Offsite: Hybrid, Atlanta