Manager, Area Marketing Strategy & Innovation, Greater China

Full-time

Mastercard

Our Purpose Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential. Title and Summary
Manager, Area Marketing Strategy & Innovation, Greater China
Overview
As Mastercard continues to evolve its marketing model toward fewer but bigger priorities, stronger business alignment, and greater accountability for measurable outcomes, we are investing in new capabilities that accelerate growth and strengthen customer engagement across Greater China.
The Manager, Area Marketing Strategy & Innovation will play a critical role in shaping and executing Mastercard's consumer marketing agenda across the region. This role combines strategic planning, marketing innovation, digital transformation, and integrated campaign development to ensure marketing investments are aligned with business priorities and deliver meaningful impact.
Working across Consumer Marketing, B2B Marketing, Product, Issuer, and regional stakeholders, the role will help identify growth opportunities, advance marketing capabilities, and drive innovative programs that strengthen Mastercard's competitive position in the market.
Role
The Manager, Area Marketing Strategy & Innovation is responsible for developing and driving marketing strategies that support business growth, customer engagement, and brand preference across Greater China.
The role will lead integrated marketing planning, consumer growth initiatives, digital and social marketing strategy, AI-enabled marketing innovation, and capability development. This individual will serve as a strategic partner to business and marketing stakeholders, helping to identify opportunities, prioritize investments, and bring innovative marketing ideas to market.
Key Responsibilities
· Support the development and maintenance of marketing performance dashboards and reporting frameworks.
· Measure and analyze campaign effectiveness across consumer, issuer, product, and partner marketing initiatives.
· Track key performance indicators including consumer engagement, transaction behavior, spend uplift, acquisition metrics, and business outcomes.
· Prepare regular marketing performance reports and executive summaries for internal stakeholders.
· Analyze marketing, customer, and transaction data to identify trends, opportunities, and optimization recommendations.
· Support the development of marketing attribution, ROI, and effectiveness measurement methodologies.
· Partner with business, finance, data, and marketing teams to improve visibility into marketing performance and investment effectiveness.
· Leverage internal and external data sources to generate actionable consumer and market insights.
· Support annual planning, business reviews, and campaign measurement exercises with data-driven recommendations.
· Continuously improve reporting processes, data quality, and measurement standards across the marketing organization.
All About You
· Experience in marketing strategy, consumer marketing, growth marketing, consulting, digital marketing, or innovation-related roles.
· Strong understanding of consumer behavior, digital ecosystems, media strategy, and emerging marketing trends.
· Demonstrated ability to develop integrated marketing strategies that drive business growth and customer engagement.
· Experience leading cross-functional initiatives and influencing stakeholders across multiple functions and markets.
· Strong strategic thinking and commercial acumen with the ability to connect marketing initiatives to business objectives.
· Experience working with agencies, media partners, technology platforms, and innovation ecosystems.
· Passion for innovation, AI-enabled marketing, and the future of customer engagement.
· Strong communication, storytelling, and presentation skills with the ability to engage senior stakeholders.
· Ability to thrive in a fast-paced environment and manage multiple priorities simultaneously.
· Experience within financial services, technology, digital commerce, or related industries is preferred.
· Bachelor's degree or above in Marketing, Business Administration, Communications, Economics, or a related field.
· Master's degree (MBA or equivalent) preferred.
· Fluent in English and Mandarin Chinese, with excellent verbal and written communication skills.
· Ability to effectively communicate and collaborate with local, regional, and global stakeholders across diverse markets and cultures. Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;

Ensure the confidentiality and integrity of the information being accessed;

Report any suspected information security violation or breach, and

Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.

Apply

Vacancy posted 3 days ago

Similar jobs that could be interesting for youBased on the Manager, Area Marketing Strategy & Innovation, Greater China in China vacancy

Manager, Area Marketing Strategy & Innovation, Greater China
...simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique... ...their greatest potential. Title and Summary Manager, Area Marketing Strategy & Innovation, Greater China Overview As Mastercard continues to evolve...
Suggested
Full time
Local area
Worldwide
Mastercard
China
16 days ago
Head of Business Development Greater China, Ads
...publishers, and brand advertisers across the Greater China region. Deliver a documented pipeline... ...advertising partners to assess their marketing objectives, user acquisition goals, and... ...Deliver tailored rewarded advertising strategy briefs for each partner, mapping their...
Suggested
Full time
Contract work
Local area
Xsolla
China
28 days ago
Director, Services Business Development, Security Solution, Great China
...accessible. Our technology and innovation, partnerships and... ...Solution, Great China Overview Mastercard... ...Accountable for the market revenue for products and... ...product penetration with managed accounts, both FI and non... ...security solutions domain areas (fraud, risk, dispute/...
Suggested
Full time
Worldwide
Mastercard
China
a month ago
Content & Community Marketing Manager (China)
...skilled and visionary Content & Community Marketing Manager (China) to drive our regional player... ...execute data-driven community operation strategies based on deep insights into Chinese user... ...: Chinese-speaking Regions (Greater China) Key Responsibilities China...
Suggested
Full time
Seasonal work
Local area
Worldwide
Neowiz
China
a month ago
(Associate) Director, Corporate Business Development (CBD) Search & Assessment - China Lead
...and accessing new innovative growth opportunities... ...from within the China eco-system. Background... ...into new areas within neuroscience... ...communicating our strategy, while strengthening... ...project leader, able to manage parallel projects... ..., we develop and market some of the world'...
Suggested
Local area
Lundbeck
China
5 days ago
International Marketing（Sales）Manager
...Responsible for client development and management in the international B2B market (including online and offline... ...with precision; formulate operational strategies and promotional plans; and be... ...6.Applicants must currently be in China. 7. Honest and dedicated to the role...
Full time
Work at office
Overseas
China
more than 2 months ago
Business Development Manager, Partner Network
...Business Development Manager, Influencer Partnerships... ...in influencer marketing within the gaming industry... ...with affiliate marketing strategies within gaming. What... ...team focused on innovation in gaming influencer marketing... ...People's Republic of China (PIPL): Purpose...
Full time
Work experience placement
Flexible hours
Xsolla
China
a month ago
Overseas Content Strategist
cny20,000 - cny40,000 per month
Based in China with a genuine passion for local culture, leverage strong spoken and written Chinese skills to create authentic bilingual... ...of major social media platforms to tailor channel-specific strategies, monitor trends, and engage overseas audiences effectively.
Part time
Local area
Overseas
China
a month ago
Business Development Manager - IP Licensing
...developer and publisher relationships in the Chinese gaming market Present IP collaboration opportunities tailored to... ...and IP companies, and gain a strong understanding of China’s proprietary IP operations and management mechanisms. Represent Xsolla Agency at Chinese...
Full time
Contract work
Work experience placement
Work at office
Shift work
Xsolla
China
a month ago
Head of Curriculum Development
cny40,000 - cny50,000 per month
...International) 1. Job Overview As a core management role for the Group’s international... ...and AP as well as the Group’s corporate strategy, the incumbent shall develop a... ...system with both regulatory compliance and innovative features. (2) Curriculum Development...
Full time
Work experience placement
Worldwide
China
7 days ago
Marketing Liaison Officer
Job Purpose As the Marketing Liaison Manager, you will drive the overseas promotion and business expansion for the AST programme and other educational... ...optimisation of the AST programme and its promotion strategies. Track and report on outreach campaigns, partnership...
Full time
Overseas
China
a month ago
International Marketing Manager
...focus will be Instagram, TikTok, influencer marketing, content creation, and KOL campaigns. What You’ll Do Social Media Manage and grow ZALO’s Instagram and TikTok... ...Research competitors and their social media strategies. Share insights on international consumer...
Full time
China
20 days ago
Business Development Manager (Junior to Mid-Level) - Hong Kong
...are seeking a high-energy, target-driven Business Development Manager based in Hong Kong to accelerate our growth across the APAC region... ...2) and crypto-native projects (Web3), leveraging your regional market understanding and language capabilities to secure high-value...
Contract work
Local area
Certik
China
a month ago
Business Coordinator [Zimbabwe]
$4,800 - $9,000 per month
...English interpretation and meeting minutes. - Support the Chinese management team in localization management and community‑relation... ...resident of Zimbabwe; candidates with study or work experience in China are preferred. - Outgoing personality, strong communication skills...
Full time
Contract work
Work experience placement
Local area
China
27 days ago
Officer, Customer Service Ambassador, Xiangyang Branch, Chief Operation Office, Consumer Banking Group
...leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realize their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments,...
Full time
Work at office
DBS Bank Ltd
China
a month ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to Manager, Area Marketing Strategy & Innovation, Greater China. Be the first to apply!