Brand Manager

spotlight call notes 8/24:
The role is highly strategic-not operational, delivery, or program management focused.
Candidates should have strong experience in digital marketing and omni-channel strategy, ideally within the pharmaceutical industry supporting both HCP (physician) and patient campaigns.
Experience with multiple digital media channels (websites, email, CRM/SMS) and optimizing user journeys to drive customer engagement and conversion.
Should be comfortable making recommendations, building stakeholder relationships, and influencing brand teams.
Communication, stakeholder management, and ability to present ideas/strategies are highly valued.
Prioritization skills are important-must be able to balance needs across HCP and patient campaigns and multiple brand initiatives.
Agency experience is highly preferred due to the fast-paced, client-service nature (but strong pharma in-house experience is also considered).
Not concerned about title as long as work experience shows hands-on digital strategy leadership.
5-7 years of relevant experience required; educational background is less important than direct experience.
Must be able to work onsite in Wilmington, DE at least 3 days per week (60% in-office policy), but can be flexible for the right candidate and open to 2 days if needed-however, full-time conversion would require 3 days in office.
Candidates must be strategic, not just operational or technical; must demonstrate digital expertise relevant to customer engagement strategy (not program management or purely operational backgrounds).
Open to reviewing resumes from candidates who previously worked at digital/healthcare agencies like Digitas Health, Click Health, or Publicis.
Location: Wilmington DE - 3 days onsite
Duation: 6 months covering people on leave
Openings: 2 positions
interview:
1 interview 45 minutes with HM & another person
2 interview video panel interview and case study
BILL RATE MAX: ***
QUESTIONS TO ADD TO CANDIDATES RESUME WHEN SUBMITTING:
1. How would you describe the difference between omnichannel and multichannel?
2. Do you have experience leading digital, omnichannel marketing strategies? Have you developed integrated omnichannel campaigns within?
3. Tell me about a time when you used data and insights to optimize a campaign or tactic.
intake call notes:
Pharmaceutical (pharma) experience, particularly with HCP (healthcare provider) marketing is required; must be able to hit the ground running with minimal onboarding.
Digital marketing experience across channels such as websites, email, social media, and SMS; strong understanding of omni-channel customer engagement and customer journey.
Experience working with media and familiarity with media strategy (not necessarily an expert, but able to collaborate with media teams and understand media's role in omni-channel campaigns).
Agency experience or similar background (advertising/media agency experience is a plus); client-service mindset, able to act as a strategic partner, influence, and provide recommendations.
Comfortable analyzing data and campaign results to identify actionable insights and optimization opportunities (does not need to prepare reports but should be able to review and interpret findings).
Strong communication, solution-oriented, and able to work closely with multiple partners (acts as a liaison between brand and campaign partners).
Bachelor's degree required (master's degree not necessary).
Five to seven years of relevant experience in brand marketing, omni-channel strategy, integrated marketing, or related field.
Titles such as marketing manager, associate director, brand marketing, omni-channel, integrated marketing, customer engagement, or customer experience are all relevant.
re you ready to shape the future of customer experiences in life sciences? As an Associate Director, Omnichannel Strategist at *** within the US BBU Innovation and Business Excellence team, you'll be at the forefront of designing seamless customer experiences that align with brand and enterprise goals. You will engage US Brand teams, agencies, and cross-functional partners to champion innovative omnichannel marketing campaigns for healthcare professionals and consumers. Dive into a dynamic environment where you'll translate brand strategies into integrated customer experiences that drive business outcomes.
Accountabilities:
As an Omnichannel Strategist, you'll be responsible for delivering a sound strategic approach to the customer experience across digital and non-digital channels, focusing on personalized campaigns that support brand objectives and compliance requirements. You will partner with and educate stakeholders about HCP and consumer experiences, omnichannel strategies, and advanced capabilities for connected campaigns that deliver on brand strategic priorities. You will continuously monitor and evaluate brand campaigns for data-driven performance optimizations.
Your strong business acumen and expertise in leveraging a unified strategy to create innovative omnichannel campaigns will be crucial in delivering impactful customer experiences that drive business results.
Essential Skills/Experience:
Bachelor's Degree or equivalent experience
5-7 years of experience in a relevant Marketing or Strategy role
Proven track record in delivering integrated marketing programs with measured outcomes
Knowledge of digital and non-digital channels such as: media, email, SMS, web, direct mail, print, SEM, social, salesforce, events
Ability to lead and influence strategic recommendations, solutions, optimizations, and decisions
Measurement & analytics with focus on strategic insights to inform optimization strategies
Proven track record of leading teams without positional authority
Desirable Skills/Experience:
Advanced Degree in a relevant field
Demonstrated leadership and coordination of cross-functional teams to deliver single cohesive strategy
Healthcare/Pharmaceutical marketing experience with focus on personal and non-personal promotional channels
Media/Advertising agency experience
Familiarity with agile ways of working
Business requirement gathering experience
Customer relationship management (CRM) experience


EEO:


"Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of - Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans."