SEO & AEO Strategist

SEO & AEO Strategist

We're hiring an SEO & AEO Strategist who thinks beyond editorial output and treats content as a system. In the age of AI, this role is about how content is structured, discovered, and surfaced — across both traditional search and AI-driven answer engines.

You'll design and scale machine-readable, high-performing content optimized for Google as well as AI platforms like ChatGPT and Perplexity. You should have a strong point of view on SEO, AEO, and emerging AI workflows, with hands-on experience in tools like AirOps and Profound.

Turning content into a scalable, structured system instead of one-off assets

Ensuring content is indexable, retrievable, and quotable by AI systems

Full ownership of our AirOps + Profound stack (AEO measurement, prompt sets, page-AEO scoring)

Bridging collaboration between Demand Gen and GTM

Answer Engine Optimization (AEO)

Track and optimize against our 500-prompt AEO measurement set (Profound + AirOps)

Drive primary KPIs: mention rate, Share of Voice, citation rate, first-mention rate, prompt sentiment

Maintain Gorgias's ecommerce moat vs. Zendesk; close gaps on generic support topics

Structure content for featured snippets, knowledge panels, and AI summaries

Optimize for AI-powered search experiences across ChatGPT, Claude, Google SGE, and Perplexity

Develop entity-based SEO and semantic search strategies

Implement and refine structured data (FAQ, HowTo, Product, etc.)

Search Engine Optimization (SEO)

Own and execute on-page, off-page, and technical SEO strategies

Implement LLM-ready schema markup beyond FAQ/HowTo (Article, Speakable, Dataset, ClaimReview, etc.)

Operate programmatic SEO at scale across comparison and integration pages

Build internal linking automation and optimize site architecture

Partner with engineering on Core Web Vitals, indexing, and technical improvements

Monitor rankings, traffic, and conversions using GSC, GA4, Ahrefs, or SEMrush

Content Strategy

Partner with content and product marketing to build high-performing, intent-driven content

Build topic clusters and authority around key themes

Optimize existing content for both ranking and AI answer inclusion

Define guidelines for AI-friendly, citation-worthy content

Analytics & Experimentation

Run experiments on content formats, schema, and AI visibility tactics

Report on the full KPI framework and surface actionable insights

Operate against existing metrics: AEO pipeline, mention rate, Share of Voice, prompt sentiment, citation rate, page-AEO score, and $ pipeline

3–6+ years in SEO, organic growth, or search marketing

Hands-on AirOps/Profound (or equivalent) experience

Able to walk through an SEO/AEO project end-to-end and its revenue impact

Strong technical SEO fundamentals: crawlability, indexing, schema, site performance

Experience optimizing for AI assistants and LLM-driven platforms

Familiarity with AI search ecosystems and zero-click search trends

Proficient in Ahrefs, SEMrush, Screaming Frog, GSC, GA4

Builder mentality — data-oriented, revenue-focused, and collaborative across content, product, and engineering