Digital Media Specialist

Department Contact: Nancy Holguin Internal or External Search: External - Open to all applicants Advertising Summary: We invite you to apply to join KRWG as a Digital Media Specialist. Is this role, you will plan, monitor, and evaluate KRWG's presence across digital platforms — creating graphic content, producing stories using photos, video, and graphics, and working alongside the news team to deliver timely coverage as stories break. You'll identify target markets to grow the station's audience, analyze social media performance with a focus on SEO, and bring insights to leadership to sharpen KRWG's digital direction. Day-to-day responsibilities include publishing and editing web stories, maintaining accurate database records and mailing lists, contributing to the weekly newsletter, and keeping all digital platforms current. You'll also promote community awareness of KRWG's programming and events, provide support for fundraisers and outreach activities, and mentor staff, student employees, interns, and volunteers performing related work. Position Details PositionTitle: Digital Media Specialist College/Division: President's Office Department: 331120-KRWG TELEVISION Location: Las Cruces Offsite Location (if applicable): Target Hourly/Salary Rate: 43908.80 Appointment Full-time Equivalency: 1 FLSA Status: Exempt Bargaining Unit Announcement: This is NOT a bargaining unit position with American Federation of State, County & Municipal Employees (AFSCME). Contingent Upon Funding: Contingent upon funding Standard Work Schedule: Standard (M-F, 8-5) If Not a Standard Work Schedule: Job Duties and Responsibilities: Develops, directs and/or maintains social media platforms, website, and graphics; Creates and maintains KRWG graphic elements, special events and programming logos and promotional materials, and other items as needed; Supports station events by coordinating, attending and creating video/photo packages for digital platforms as needed; Analyzes effectiveness of digital content and designs data-informed strategies; Maintains database records and files of all content assets; Works across departments to create necessary assets for both content and development. Participates in the authoring of weekly newsletter and other digital communications. Create monthly, quarterly, and/or annual reports for engagement. Determine target markets and methods to expand audience base. Update graphics for radio, television and digital content as needed Create videos during membership drives to encourage donations from social media exposure Analyze website and social platforms regularly to update as needed Identify trending stories and maximize/localize them for digital audience. Publish news stories for all digital platforms – may require writing and editing. Execute and produce live/recorded video content across digital media platforms. Plan and schedule social media content. Review, edit and repurpose existing content. Research industry-related topics and trends to identify areas for growth Update mailing list and distribution information. Help coordinate station events like open houses, fundraisers, outreach and community events. Qualifications Required Education and Experience: Required Education:Bachelor's degree in a related field.; Required Experience:One (1) year of experience related to the standard duties as outlined.; Equivalency:None; Required Certification/License: Equivalent Qualifications: Preferred Qualifications: Experience with Adobe Creative Suite (Photoshop, Premiere, and Audition) or equivalent digital media editing tools. Familiarity with CMS environments. Knowledge of digital and social media best practices and ability to optimize content using Instagram, Twitter, Facebook, and other emerging platforms. Special Certification/Licensure: Working Conditions and Physical Effort Environment: Work is normally performed indoors. Physical Effort: Light physical effort. Effort applies to no more than two (2) hours per day. Lifting Requirements: Requires handling of average-weight objects up to 10 pounds or some standing or walking. Risk: No or very limited exposure to physical risk. #J-18808-Ljbffr