Vice President of Marketing

VP Of Marketing

Strivector Corp is a National Recruiting and Staffing agency established in 2012 and headquartered in Austin, Texas. Elevate your professional journey with us. Strivector's premier client (a well-known market leader in their space) is hiring for the following full-time direct hire position.

POSITION OVERVIEW

As a VP of Marketing, this senior leadership role focused squarely on driving customer acquisition and revenue: you'll own the marketing function end-to-end and scale the engine that turns awareness into signups, trials, and paying customers.

What you'll own

• Own the marketing strategy and roadmap, with direct accountability for pipeline, customer acquisition, and revenue growth
• Build and scale demand generation across paid, organic, SEO/SEM, lifecycle/email, and partnerships
• Drive the digital acquisition engine and optimize the full funnel — from awareness to signup and free trial to paid conversion — lowering CAC and improving LTV
• Lead product marketing: positioning, messaging, packaging and pricing input, and competitive differentiation for a business audience
• Own brand, content, and awareness to build trust and recognition with business buyers
• Partner with Sales and Product to align go-to-market, improve conversion, and feed a healthy, predictable pipeline
• Build, lead, and mentor a high-performing marketing team; establish process, priorities, and a culture of experimentation
• Own marketing analytics, attribution, and KPIs; manage the budget and report on ROI to leadership
• Modernize the martech stack and marketing automation, and leverage AI-powered tools to boost the team's output

What we're looking for

• Business-to-business (B2B) SaaS marketing experience — 10+ years marketing B2B software-as-a-service products, including 4+ years leading and scaling a marketing function (VP or Director level). This is a core requirement for the role.
• Proven track record of driving measurable growth — pipeline, customer acquisition, and revenue — for a SaaS product
• Deep expertise in demand generation and digital/growth marketing (SEO, SEM and paid acquisition, conversion rate optimization, lifecycle marketing)
• Experience marketing to a business audience, ideally to small and mid-sized businesses with a self-serve or product-led growth motion (free trial or freemium conversion)
• Strong product marketing skills: positioning, messaging, and packaging
• Data-driven leader fluent in funnel metrics, attribution, CAC/LTV, and marketing analytics
• Demonstrated success building, scaling, and mentoring marketing teams
• Hands-on with modern martech and marketing automation platforms
• Located in (or able to relocate to) Southeast Michigan for a hybrid schedule

How you work

• Hands-on and execution-focused — comfortable setting strategy and rolling up your sleeves to deliver it
• Data-driven and results-oriented — you set clear targets and consistently deliver against them
• Strong communicator and cross-functional partner — you align Sales, Product, and leadership around a shared plan
• Low ego — the best idea wins, regardless of title
• High standards, a bias toward action, and comfort with the ambiguity of a growing company

Nice to have

• Experience with product-led growth (PLG), freemium, or free-trial conversion models
• Experience scaling marketing through significant company growth stages
• Familiarity with AI-powered marketing tools and automation
• Experience across both self-serve and sales-assisted go-to-market motions
• Experience marketing SaaS to small and mid-sized businesses

ADDITIONAL INFORMATION Compensation: Based on Experience. One of the best in the industry Minimum Education: Bachelors Minimum Experience: 10+ years marketing B2B software-as-a-service products, including 4+ years leading and scaling a marketing function (VP or Director level). Type of position: Full-time Permanent position with benefits Location: Southeast Michigan Remote / Hybrid: Hybrid