Website Manager

Website Manager

The Website Manager will be responsible for the day-to-day management of our Shopify website, ensuring a seamless user experience, accurate product merchandising, and performance-driven optimizations to maximize conversion and online sales. This role blends creativity, data analysis, and technical skills to drive sales and customer engagement through product presentation, promotional strategy, and on-site UX improvements.

Key Responsibilities

• Oversee and update all aspects of the Shopify website, including homepage, product pages, navigation, and collections.
• Maintain accurate product listings, descriptions, images, pricing, and inventory syncing.
• Implement and test site updates, themes, plugins, and custom features.
• Coordinate with development or design teams for UX/UI enhancements.

Product Merchandising & Sales Optimization

• Curate and merchandise product collections based on sales trends, seasonality, and marketing campaigns.
• Create promotional banners, landing pages, and product highlights to support e-commerce goals.
• Optimize product pages for SEO, conversion rate, and upsell opportunities.
• Run A/B tests on layouts, copy, and CTAs to improve performance.

Analytics & Reporting

• Monitor Shopify analytics and third-party tools to evaluate website performance, customer behavior, and sales trends.
• Report on KPIs such as conversion rate, bounce rate, time on site, and product performance.
• Use data to identify opportunities to increase revenue and reduce cart abandonment.

Cross-Functional Collaboration

• Work closely with marketing, design, and inventory teams to align promotional messaging, creative assets, and product availability.
• Coordinate product launches and seasonal campaigns across website and email.
• Support customer service or operations with site-related issue resolution.

Qualifications

• 3+ years of experience in e-commerce website management or merchandising, preferably with a DTC brand.
• Hands-on experience with Shopify (Shopify Plus a plus).
• Strong understanding of digital merchandising, user behavior, and online sales strategies.
• Basic HTML/CSS knowledge and familiarity with tools like Google Analytics, Klaviyo, Hotjar, and Search Console.
• Eye for visual presentation, layout, and content flow.
• Strong project management and organizational skills.
• Data-driven with an understanding of CRO and e-commerce metrics.
• Experience in the fitness, wellness, or consumer goods industry is a plus.

Benefits

• Medical, Dental, Vision Insurance: Company covers 80% for employees only.
• Life Insurance: Fully covered by the company
• 401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company. 100% fully vested
• Sick Paid Leave
• 7 Paid Holidays (Eligible after probation period)
• Accrued Vacation
• Company provides discounts for fitness equipment for our employees