Website Manager
Sunny Health & Fitness, Inc.
Website Manager
The Website Manager will be responsible for the day-to-day management of our Shopify website, ensuring a seamless user experience, accurate product merchandising, and performance-driven optimizations to maximize conversion and online sales. This role blends creativity, data analysis, and technical skills to drive sales and customer engagement through product presentation, promotional strategy, and on-site UX improvements.
Key Responsibilities
- Oversee and update all aspects of the Shopify website, including homepage, product pages, navigation, and collections.
- Maintain accurate product listings, descriptions, images, pricing, and inventory syncing.
- Implement and test site updates, themes, plugins, and custom features.
- Coordinate with development or design teams for UX/UI enhancements.
Product Merchandising & Sales Optimization
- Curate and merchandise product collections based on sales trends, seasonality, and marketing campaigns.
- Create promotional banners, landing pages, and product highlights to support e-commerce goals.
- Optimize product pages for SEO, conversion rate, and upsell opportunities.
- Run A/B tests on layouts, copy, and CTAs to improve performance.
Analytics & Reporting
- Monitor Shopify analytics and third-party tools to evaluate website performance, customer behavior, and sales trends.
- Report on KPIs such as conversion rate, bounce rate, time on site, and product performance.
- Use data to identify opportunities to increase revenue and reduce cart abandonment.
Cross-Functional Collaboration
- Work closely with marketing, design, and inventory teams to align promotional messaging, creative assets, and product availability.
- Coordinate product launches and seasonal campaigns across website and email.
- Support customer service or operations with site-related issue resolution.
Qualifications
- 3+ years of experience in e-commerce website management or merchandising, preferably with a DTC brand.
- Hands-on experience with Shopify (Shopify Plus a plus).
- Strong understanding of digital merchandising, user behavior, and online sales strategies.
- Basic HTML/CSS knowledge and familiarity with tools like Google Analytics, Klaviyo, Hotjar, and Search Console.
- Eye for visual presentation, layout, and content flow.
- Strong project management and organizational skills.
- Data-driven with an understanding of CRO and e-commerce metrics.
- Experience in the fitness, wellness, or consumer goods industry is a plus.
Benefits
- Medical, Dental, Vision Insurance: Company covers 80% for employees only.
- Life Insurance: Fully covered by the company
- 401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company. 100% fully vested
- Sick Paid Leave
- 7 Paid Holidays (Eligible after probation period)
- Accrued Vacation
- Company provides discounts for fitness equipment for our employees
Vacancy posted 3 days ago
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