Digital Strategy Lead - Customer Experience, Digital & Media Strategy Team - HIV

Director of Digital Strategy Preferred work location: Foster City, CA (alternative: Parsippany, NJ). Relocation assistance not available. Key Responsibilities Develop and execute digital strategies aligned with brand objectives and business goals. Lead digital planning across media, web, email, and emerging platforms. Design personalized content strategies for HCPs and patients. Embed digital best practices and innovation into brand planning. Build insight development and measurement frameworks (KPIs, learning agendas, reporting tools). Identify opportunities for digital health innovation and emerging technologies. Optimize activations and audience targeting with media partners and internal teams. Provide guidance on digital operations, capability development, and process optimization. Ensure regulatory alignment and compliance across digital initiatives. Partner with therapeutic areas to integrate digital into broader commercial plans. What You Bring / Required Skills Customer-centric digital strategy mindset; journey design for omnichannel experiences. Deep expertise in media, data, and clean room environments. Translate ad-tech/platform capabilities (e.g., Salesforce, Sitecore, LiveRamp) into strategies. Collaboration skills across functions; measurable impact/optimization. Pharma compliance and evolving privacy regulations knowledge. Basic Qualifications Bachelor’s + 12 years OR Master’s + 10 years OR PhD + 8 years. Preferred Qualifications 8+ years digital strategy/omnichannel marketing (agency a plus); digital planning, media activation, performance measurement & optimization. Audience planning with 1P/3P datasets; personalized content; customer journey mapping; CRM/web journey design. Pharma/biotech experience; familiarity with telehealth/wearables/digital therapeutics; analytical/data-driven. MBA/advanced degree preferred; travel 20–30%. Performance Indicators ROI/RX lift engagement/conversion rates adoption of personalization CX journey effectiveness stakeholder alignment Compensation/Benefits $205,615–$266,090 base may be eligible for bonus/long-term incentives paid time off company-sponsored medical/dental/vision/life #J-18808-Ljbffr Scorpion Therapeutics