Senior Manager, Advertising Operations & Marketing Technology

BODi, a proactive wellness company formerly known as Beachbody, is on a mission to build the Health Esteem Category. The company has launched a new brand, platform, and app that combine fitness, nutrition, and positive mindset content to create a comprehensive health and fitness ecosystem. With nearly three decades of experience, BODi provides nutrition solutions such as Shakeology, proven fitness programs like P90X and INSANITY, and a suite of habit‑building tools. BODi supports more than 30 million customers and continues to innovate across nutrition and digital fitness to deliver simple, science‑backed solutions for modern lifestyles. Job Responsibilities Own the health and accuracy of marketing tracking infrastructure, including pixels, conversion APIs, and event implementation across paid media platforms. Monitor and maintain pixel and event health across Meta, Google, TikTok, Amazon, and other acquisition channels. Ensure reliable event capture from the Shopify storefront through purchase and post‑purchase activity, supporting both acquisition and lifecycle marketing use cases. Maintain consistent event taxonomy and UTM governance across marketing channels. Identify and resolve tracking discrepancies, signal loss, or data gaps that impact campaign optimization or marketing performance reporting. Support lifecycle and CRM teams by ensuring key customer events and marketing signals flow correctly into CRM platforms. Lead technical integrations with media and commerce partners including Google, Meta, Amazon, and TikTok Shop. Implement and manage server‑side tracking and conversion API integrations to improve signal reliability and measurement accuracy. Oversee integration between Shopify, analytics platforms, CRM systems, and paid media tools to ensure consistent data capture and attribution. Partner with vendors and platform teams to implement new tracking capabilities, integrations, and measurement improvements across the marketing stack. Partner with analytics teams to ensure reliable data flow into attribution, analytics, and reporting platforms. Maintain documentation of tracking architecture, integrations, and implementation standards. Act as the technical bridge between growth marketing strategy and the infrastructure required to execute and measure it. Support launches of new marketing channels, commerce partners, and growth initiatives by ensuring proper tracking and measurement from day one. Requirements 6–8+ years of experience in ad operations, marketing technology, or performance marketing infrastructure. Strong experience working with DTC Shopify brands and modern e‑commerce acquisition stacks. Deep familiarity with pixel implementation, UTM governance, event tracking, and conversion APIs across major platforms (Meta, Google, TikTok, Amazon). Experience managing integrations between Shopify, paid media platforms, and core marketing technology systems. Working knowledge of CRM and lifecycle marketing platforms (e.g., Klaviyo, Braze, Salesforce Marketing Cloud) and how customer event data flows into those systems. Familiarity with analytics and attribution platforms such as Google Analytics, Looker, Triple Whale, Northbeam, or similar performance‑measurement tools. Understanding of marketing data architecture, including how event data moves between Shopify, ad platforms, analytics tools, and customer data systems. Strong grasp of marketing attribution, signal loss challenges, and data quality in performance marketing environments. Ability to diagnose tracking issues and data discrepancies and work across marketing, engineering, and analytics teams to resolve them quickly. Comfortable balancing technical implementation with marketing strategy and performance objectives. Compensation Base salary range: $115,700 - $150,000. Benefits Benefits include a comprehensive rewards package with an annual bonus opportunity, employee stock purchase plan, 401(k) with company match, 12‑week paid maternity/paternity leave, employee perks and discounts, training and career development, and generous paid time off. Eligibility varies by location and job level. Equal Opportunity Employer Statement Beachbody, LLC is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, citizenship status, religion, creed, age, physical or mental disability, sex, gender (including pregnancy, childbirth, breastfeeding or related medical conditions), sexual orientation, gender identity, gender expression, medical condition, genetic information, marital status, military and veteran status, or any other characteristic protected by federal, state, or local law. We want you to feel safe to be the Whole You – your authentic self – without concern of discrimination, retaliation, or bias. We are committed to fighting for equality, growing our diversity, and holding ourselves accountable for inclusion. #J-18808-Ljbffr Beachbody