Senior Manager, Acquisitions Performance Marketing Strategy

Responsibilities Develop and execute originations strategy planning routines, aligning channel performance with financial targets and growth priorities Provide oversight for new account forecasting and O&R processes, ensuring accurate outlooks and clear articulation of risks and opportunities Own and maintain core acquisition KPIs and performance dashboards, driving transparency and accountability across channels Conduct competitive intelligence and market monitoring to inform positioning, targeting strategies, and investment decisions Partner with cross-functional teams (Marketing, Credit, Finance, Analytics, Product) to analyze performance drivers and identify optimization opportunities Manage and evolve the originations learning agenda, prioritizing test‑and‑learn initiatives to improve acquisition efficiency and credit outcomes Synthesize insights into clear executive‑level narratives, delivering Monthly/Quarterly Business Reviews and senior leadership presentations Support development of channel and customer strategies using data‑driven insights, including segmentation, targeting, and offer strategy refinement Ensure alignment of strategies with risk frameworks, regulatory requirements, and business objectives Contribute to continuous improvement of measurement frameworks, definitions, and reporting consistency Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer Requirements 7+ years of Product Management, product development, strategic planning, process management, change delivery, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education 3+ years of management or leadership experience Experience supporting customer acquisition, originations strategy, or performance marketing initiatives Demonstrated ability to analyze complex datasets and translate insights into clear business actions Strong communication skills with experience developing executive‑ready presentations and material Credit card or consumer lending experience, particularly in acquisitions or originations strategy Experience in forecasting, financial planning, or performance analysis Familiarity with competitive intelligence and market benchmarking Strong understanding of credit risk, marketing economics, and acquisition funnels Experience working across cross‑functional teams in fast‑paced, matrixed environments Proven ability to manage multiple priorities and drive clarity in ambiguous situations Advanced analytical skills, including experience with data tools and performance reporting frameworks Exposure to AI‑enabled product capabilities or tools (including Copilot or similar technologies) is a plus. Experience in Consumer Lending Ability to synthesize multi‑dimensional, complex, and interrelated concepts into clear, consumable implications, actions, and decisions Demonstrated track record of effective influencing and collaboration at all levels Exceptional problem solving abilities Exceptional ability to translate complex business and operational concepts so they are clearly understood in support of sound decisions to meet business objectives Excellent written and oral communication skills with ability to clearly communicate results. #J-18808-Ljbffr Jobtailor