Marketing & Events Coordinator

Job Description

Job Description

Type: Full-Time Location: Neville Island, PA Looking for a place where your work truly makes a difference? At Point Spring & Driveshaft Co., we've been helping keep trucks on the road since 1926, and we're just getting started! With locations across PA, OH, and WV, we're known for our reliable service, quality parts, and down-to-earth team that knows the value of hard work. If you like the idea of being part of a company that still believes in doing things right and taking care of both customers and employees along the way - we'd love to meet you.We're currently looking for a Branch Manager who can lead a high-performing team, keep the shop running smoothly, and make sure our customers leave satisfied every time. If you're the kind of person who thrives on building relationships and keeping all the moving parts in sync, this is your next great opportunity.What You'll DoDigital Advertising, Analytics & Performance TrackingPlan, build, and manage paid ad campaigns across platforms like Google Ads, LinkedIn, and MetaMonitor performance daily and adjust campaigns to improve results (click-through rates, conversions, cost per lead)Track and report on website and campaign performance using Google AnalyticsBuild dashboards and provide clear, actionable insightsIdentify trends in traffic, user behavior, and conversion pathsPartner with internal teams to connect marketing activity to business resultsMarketing Communications & ContentCollaborate with sales team members and vendor partnersPrepare, coordinate, and distribute bi-monthly/quarterly sales flyers promoting company services and events.Develop and release quarterly company newsletters that highlight updates across branches, key sales wins, product launches, and vendor spotlights.Execute email and text blast campaigns (MailChimp, Prokeep) for sales promotions, training events, and customer programs.Manage company social media platforms (Instagram, Facebook, LinkedIn), including content creation that reflects industry trends, shop activity, product features, and community engagement.Support SEO and digital marketing efforts by reviewing blogs, approving content, and monitoring performance.Event & Meeting ManagementPlan, coordinate, and execute customer and internal events.Coordinate company charitable giving events, donations, and partnerships.Oversee all event logistics such as venue booking, catering, invitations, RSVP tracking, signage, branded giveaways, and technician/employee gift items.Vendor & Program ManagementManage the annual Marketing Program, securing vendor commitments tied to promotional calendars and sales initiatives.Track vendor invoices, credits, and co-op funds; follow up on outstanding payments or documentation.Coordinate company merchandise orders (uniforms, hats, hoodies, shop gear) and maintain marketing and apparel inventory.Ensure Platinum and Gold vendors receive co-branded items and properly executed recognition.Support vendor spiff programs (e.g., Kit Masters Spiff), including communication, tracking, and monthly reporting.General Administration & SupportMonitor, track, and respond to Google Reviews for all locations to support customer experience initiatives.Update and distribute annual wall and small calendars used by branches, customers, and technicians.Track and manage all marketing expenses, vendor credits, and budget alignment.What You'll Bring (Requirements)2–4 years of experience in digital marketing, with a strong focus on ads, analytics, and SEOHands-on experience with Google Ads and Google Analytics (GA4)Solid understanding of SEO fundamentals and keyword strategy2+ years of experience in marketing, communications, or event coordination.Strong writing, editing, and communication skills.Ability to simplify technical information for customers and internal audiences.Proficient with social media management, email marketing platforms, and basic graphic development tools.Highly organized and detail-oriented, with the ability to manage multiple priorities in a fast-moving environment.Comfortable interacting with vendors, technicians, sales teams, and branch managers.Willingness to travel as needed.Preferred QualificationsExperience in heavy-duty truck, automotive, or industrial distribution.Physical Requirements and Work EnvironmentPrimarily an office setting with frequent travel to branch locations, customer sites, and event venues (indoor and outdoor). Exposure to typical warehouse or shop environments may occur during event setup or vendor visits.Ability to sit at a computer for extended periods to complete marketing, content, and administrative tasks.Ability to stand and walk for prolonged periods during events, trade shows, or on-site activities.Ability to bend, reach, lift, carry, and move event materials, signage, merchandise, or equipment, typically up to 25–35 lbs. Equal Opportunity Employer StatementPoint Spring & Driveshaft welcomes applicants of all backgrounds and experiences. We do not discriminate on the basis of race, color, religion, sex, age, disability or veteran status, or any other protected status. If you need assistance or an accommodation due to a disability, please let us know by emailing us at View email address on ziprecruiter.com.