Multimedia Specialist

Summary The City of Lancaster is looking for a creative, energetic, and versatile Multimedia professional to help tell Lancaster’s story. This position brings City programs, events, services, and everyday moments to life through social media, photography, videography, graphic design, digital content, websites, newsletters, print materials, and more. The ideal candidate is someone who notices the perfect photo opportunity, can turn a City program into content people actually want to read or watch, and enjoys finding creative ways to connect with the community. You’ll work with departments across the organization to transform information and ideas into engaging, professional content. Some days you may be designing a campaign or editing a video. Other days you could be photographing a community event, creating a Reel, updating the City’s website, developing a flyer, or preparing materials for a City Council Town Hall. Our team works hard, moves fast, has fun, and isn’t afraid to try something new. We’re looking for someone who brings fresh ideas while maintaining the professionalism and quality expected when representing the City. This position also plays an important role in helping showcase the City of Lancaster’s PRIDE values through the stories we share, the way we engage with our community, and the quality of the work we produce. If you enjoy creativity, storytelling, variety, and being where the action is, this may be the role for you. Essential Duties And Responsibilities Creates engaging content for the City’s social media platforms, including written copy, graphics, photography, short-form video, and other digital content. Identifies City programs, services, events, accomplishments, and community moments that can be transformed into meaningful and engaging content. Captures photos and video at City programs, special events, meetings, and activities for use on social media, websites, digital communications, and formal City publications. Writes, produces, edits, and distributes newsletters, news releases, news briefs, promotional materials, and other internal and external communications. Develops graphics, flyers, brochures, event materials, presentations, digital campaigns, and other creative assets that support City programs and initiatives. Determines the most effective way to communicate information and selects the appropriate combination of digital, print, photography, video, website, and social media channels. Creates marketing and communication materials for City Council Town Hall meetings, community programs, special events, and other City initiatives. Prepares presentations and multimedia materials for the City Manager’s Office, including budget presentations, Town Halls, Citizen Academy programs, and other events. Supports the development and implementation of the City’s overall social media strategy by researching trends, audience preferences, best practices, and emerging communication platforms. Creates and publishes content across platforms such as Facebook, Instagram, YouTube, Nextdoor, and other current or emerging digital media channels. Provides timely and onsite coverage of City events and activities, including photography, videography, social media updates, and other event-related content. Identifies new and creative ways to increase community engagement and connect residents with City programs, services, and information. Updates and maintains content on the City’s website, including written content, graphics, announcements, and time-sensitive information. Coordinates public information and communication efforts designed to increase awareness of City services, programs, initiatives, and operations. Provides public information and education regarding the City’s Storm Water initiatives and other public education campaigns. Assists with media relations, press releases, publicity efforts, and media requests. Supports monitoring and responses to resident inquiries and comments received through City social media channels and email. Coordinates media requests for public information and open records requests on behalf of the City Manager’s Office, as assigned. Meets and collaborates with City departments to understand communication needs and transform information and ideas into effective content. Assists departments with social media, website content, press releases, photography, marketing materials, and other communication needs. Manages multiple creative projects, priorities, and deadlines while maintaining quality, consistency, and accuracy. Provides onsite or location-specific coverage when needed, including City events and activities that may occur outside regular business hours. Performs other related duties as assigned. Supervisory Responsibilities This position does not have supervisory responsibilities. Education and/or Experience Bachelor’s degree in Communications, Multimedia, Marketing, Journalism, Public Relations, Digital Media, Graphic Design, or a closely related field is preferred. One to two years of related professional experience and/or training is preferred; or an equivalent combination of education, training, and experience. Experience in one or more of the following areas is highly desirable: Social media content creation and management Photography and videography Video production and editing Graphic design Digital marketing and communications Website content management Copywriting, journalism, or storytelling Public relations and media relations Adobe Creative Cloud, Canva, or similar creative platforms Portfolio: Applicants are encouraged to provide a portfolio or examples of previous work demonstrating experience in areas such as social media content, graphic design, photography, videography, video editing, marketing campaigns, websites, or other multimedia projects. Certificates, Licenses, Registrations Valid driver’s license. The City of Lancaster offer a complete benefits packeage to full-time employees which includes: health care; paid holidays, vacation time, sick leave, retirement, longevity, tuition reimbersemet and more. To learn more details, vist our benefits page. 01 Which option best describes your experience using graphic design or content creation software such as Adobe Creative Cloud, Canva, or similar programs? I do not have experience using graphic design or content creation software. I have limited experience but am comfortable learning and using these programs with some guidance. I have working experience and can create most materials independently, although I may need assistance with more advanced projects. I regularly use graphic design or content creation software independently to create professional materials. 02 Which option best describes your photography experience? I do not have photography experience. I have limited photography experience but am comfortable taking photos and am interested in developing my skills. I have photography experience and can capture and edit quality images, although I may rely on automatic settings or basic editing tools. I regularly photograph events, people, programs, or products and am comfortable adjusting camera settings, composition, lighting, and editing images. 03 Multimedia work often requires creating content quickly while maintaining quality and accuracy. Which option best describes your comfort level with covering a live event and producing content during or shortly after the event? I would prefer a position that does not require live or onsite event coverage. I have limited live-event experience but would be willing to learn and assist with event coverage. I am comfortable providing event coverage but may prefer some advance planning or direction before producing content. I am very comfortable photographing or recording an event and creating timely social media or digital content with minimal direction. 04 Which option best describes your experience creating and editing video content? I do not have experience creating or editing video content. I have limited video-editing experience but have created simple videos or social media content and am willing to learn. I have experience recording and editing video and can independently complete basic to intermediate projects. I regularly record, edit, and produce professional video content, including short-form social media videos. 05 Which option best describes your experience creating and managing social media content for an organization, business, brand, or professional account? I do not have experience creating or managing social media content. I have primarily used social media personally but have some experience creating content and would be comfortable learning professional account management. I have created and posted professional social media content but have had limited responsibility for strategy or account management. I have independently planned, created, scheduled, and managed content across multiple social media platforms. 06 City events and communication needs may occasionally require evening, weekend, or short-notice onsite coverage. Which statement best describes your availability? I am generally unavailable for work outside of regular business hours. I have some flexibility but may have difficulty accommodating evening, weekend, or short-notice assignments. I generally prefer advance notice; however, I understand that occasional schedule changes are part of the position and would make reasonable efforts to accommodate them. I am willing and able to adjust my schedule and work evenings, weekends, or short-notice events as needed. 07 Please provide any link(s) or URL(s) where we may review examples of your work. This may include a portfolio, website, social media content, photography, videography, graphic design, marketing campaigns, or other multimedia work you created or contributed to. If none are available online, enter Required Question #J-18808-Ljbffr