General Manager, Golf

Backed by Callaway Golf and Danny Meyer’s Enlightened Hospitality Investments, Five Iron blends world‑class technology with hospitality‑driven service across its sports bars, restaurants, and entertainment venues. With 35 locations open and more than 50 in the pipeline worldwide, the brand is expanding its reach while remaining rooted in innovation, inclusivity, and community connection. We are seeking a General Manager of Performance. The General Manager of Performance is the caretaker of every guest's golf journey. The General Manager of Performance is charismatic, people‑oriented, gets to know Guests on a first‑name basis, demonstrates proficiency with our golf simulators and other equipment, and is able to drive revenue in golf‑specific offerings, including membership, game improvement, and leagues. This individual is a strong leader integral to a location’s success, responsible for overseeing and managing all golf operations at the location. The General Manager of Performance reports directly to the National Director of Golf.

Responsibilities

• Hire, manage, and train morning and afternoon golf staff, including Assistant General Manager of Performance
• Manage P&L of the location for golf‑specific & retail offerings; achieve quarterly revenue targets
• Liaise with Director of Instruction to manage golf coaches availability and performance to meet location’s lesson & fitting revenue goals
• Set and manage above‑and‑beyond service standards for all golf staff
• Actively evaluate golf staff performance to ensure day‑to‑day business needs are met
• Build relationships within the community, foster loyalty with customers, and encourage repeat business through proactive engagement.
• Take pride in ensuring guests’ enjoyment by actively checking in with guests throughout their booking to ensure satisfaction and promptly address any concerns
• Proficiency in golf simulator technology; adhere to quality control processes to ensure all simulators are maintained
• Ensure bag storage room and golf equipment, including demo clubs, are consistently organized and inventory is kept up‑to‑date
• Acquire and maintain comprehensive knowledge of all products and services, including technology, lessons, leagues, memberships, promotions, as well as spirits, beer, wine, and food and beverage offerings. Use this expertise to confidently sell and cross‑sell across various offerings.
• Build the membership community through member events, outings, and engage in local reciprocity efforts with state/regional golf associations and courses.
• Clearly and effectively communicate golf‑specific needs to the National Director of Golf, General Manager, Social and other corporate representatives
• Provide excellent account services throughout the membership process from onboarding to termination
• Maintain up‑to‑date knowledge of food and beverage offerings; ability to deliver premium food and beverage service when needed
• Follow all health and safety regulations regarding food handling, alcohol service, and cleanliness
• Verify guests’ legal drinking age

Qualifications

• Passion for the game of golf
• 5+ years of hospitality, hotel, golf course/club, or sports management experience preferred
• Strong leadership ability and willingness to lead by example
• Exemplary communication, time management and organization skills
• Social and interpersonal skills required to cultivate meaningful relationships with our Guests
• Familiarity with swing analysis technology and launch monitor technology
• Upbeat energy and enthusiasm and a positive attitude
• Ability to cultivate resolutions quickly and manage customer expectations
• Ability to work in a fast‑paced environment
• Availability to be present in the space at high‑value times
• Ability to stand, walk and bend for long periods of time and maneuver up and down stairs

Benefits (applies to full‑time employees)

• Health, Dental, and Vision insurance
• Long and Short‑Term Disability
• Accident and Critical Illness Insurance
• 401(k)
• Meals while working are included for free

Job Type: Full Time, Exempt

Pay: $95k salary based on experience, Bonus Eligible (total compensation $116,200 +). Additionally, wages for teaching lessons/clubfitting, if applicable, are provided. You will also have the opportunity to earn incentive‑based compensation through a bonus program, based on the membership retention and performance‑related revenue.

Five Iron Golf is committed to celebrating diversity and creating an inclusive environment for employees of all backgrounds. Five Iron Golf provides Equal Employment Opportunity to everyone and complies with all applicable Federal, State and Local laws governing nondiscrimination in all locations. Five Iron Golf will consider all requests for reasonable accommodations as required.