Account Director, Earned Media Strategy

Account DirectorWeber Shandwick is seeking a curious, creative, and media-savvy Account Director to join our team in Boston. This role is on our Corporate team, part of Weber Advisory – a unit delivering trusted, agile C-suite counsel by blending communications expertise with cultural insights to accelerate stakeholder and organizational value. This role will focus on developing and executing communications, reputation and earned media strategies for both private- and public-sector clients at the intersection of business, policy, media and culture.The ideal candidate is a seasoned media strategist who understands the complexity of today's business world and has a passion for creating communications strategies that make a real-world impact. They bring a proven track record of delivering effective integrated media campaigns and experience thriving on high-performing teams in a fast-paced environment. Candidates should have experience working with corporations across multiple sectors – experience in technology, financial services, consumer lifestyle and/or healthcare is particularly relevant.This position will be based in our Boston office on a hybrid schedule.About youYou live for a great story and have the strategic savvy to shape and deliver stories to multiple audiences across media platforms. With deep knowledge of both top-tier business and industry trade media, you know how to get stories placed — and noticed. You move seamlessly between legacy media and emerging platforms, and you know what's now, what's next, and how to help organizations break through.You're a strategic thinker who thrives in fast-paced environments and knows how to manage multi-faceted, integrated campaigns without missing a beat. You bring structure to ambiguity, all while juggling deadlines, media moments, and client needs with calm confidence. You're immersed in media and culture and know how to turn insights into earned impact. A creative storyteller and collaborative partner, you bring curiosity, originality, and drive to everything you do. Ready to drive high-impact communications? Let's talk.ResponsibilitiesShape and execute integrated communications strategies in partnership with agency and client teamsCounsel and interact effectively with clients and leaders at client organizationsBuild and maintain excellent relationships with top-tier media across business, national/local broadcast, and relevant industry verticalsImmersed in the media and cultural landscape, as well as emerging issues that may impact clients directly or indirectlyApproach client work with curiosity — always seeking to understand the brand, its competitors, and the broader industry contextProactively and reactively craft compelling, newsworthy stories that drive earned coverageDevelop strategic, earned-first plans and write high-quality media materials, including pitches, press releases, and messaging documentsDeliver consistently high-caliber work with a client-first mindset and sharp attention to detailCollaborate with agency and inter-agency partners, serving as a key contributor across teams to drive alignment and deliver cohesive, large-scale campaign workMentor and develop junior team members through hands-on guidance, feedback, and professional developmentCultivate and participate in new business opportunities and pitchesCompetenciesStrategic counsel and judgment – turning business, media and cultural context into clear recommendationsClient Service – build trust and deliver results across engagementsCritical Thinking – ask probing questions; anticipate and address gaps and needsProactivity – exhibit relentless pursuit for new and innovative ideasCollaboration – build strong, high-impact relationships that deliver resultsBusiness Acumen – accelerate work to meet client and agency objectivesIssues and Reputation Management – spotting emerging risks, assessing implications, and responding with sound judgmentConflict Resolution– possess sound judgment and savvy in navigating and resolving issuesFuture-Forward – curious and engaged in AI as tool to enhance work and impactBasic Qualifications7-9 years of experienceExperience leading integrated media projects from start to finish, working with teams across various disciplinesRobust earned strategy and media relations experienceExperience providing counsel to senior leadersBachelor's degree