Marketing Analyst

Founded by a small group of educators, Michigan Schools & Government Credit Union (MSGCU) has been providing quality financial services to the community for more 70 years and welcomes everyone in Michigan to bank with us. We are financial champions committed to helping our members achieve financial success by rallying behind them and their goals. As the sixth largest Credit Union in Michigan, MSGCU has 24 branch offices in south east Michigan, over 450 team members, 150,000 members, $4 billion in assets, and a 97% member satisfaction rating for two decades. We are a caring organization that strives to ensure an equitable and inclusive culture where everyone is valued and respected. Our dedication to team member engagement has contributed to the honor of being named a Top Workplace by The Detroit Free Press thirteen years in a row. If you have a passion for helping people and providing exceptional and dependable service, we want you on our team! Information about our comprehensive total rewards package can be found here. Overview of Responsibilities Collects, organizes, analyzes, and reports marketing and business performance data to support MSGCU’s growth strategies. Uses available data sources and analytical skills to identify new business and marketing opportunities to optimize acquisition efforts and strengthen member relationships. Provides strategic insights to enhance MSGCU’s competitive position and prepare for future opportunities. Marketing Data Management Platform: Serves as subject matter expert (SME) for MSGCU’s Marketing Data Management Platform and related software. Ensures complete and effective utilization of the systems. Runs queries as needed and validates the database regularly. Uses credit union and industry data sources to effectively supplement and enhance the platform and the marketing programs that rely on its data. Performance Reporting and Analysis: Maintains regular reporting processes to monitor campaign performance, brand health, and member referral metrics. Utilizes data to guide marketing programs and develop key performance indicators (KPI) for campaigns and promotions to analyze results quantitatively and qualitatively. Aggregates results from paid, earned, and owned channels to provide reports on marketing activities. Collaborates with campaign lead to assess performance, draw conclusions, and recommend optimizations. Partners with stakeholders to develop dashboards for marketing initiatives, promotional programs, and campaign tracking. Audience Targeting & Market Research: Engages in high-level primary and secondary research to support marketing strategies and corporate decisions on brand awareness and positioning, service enhancements, product offerings, and fee structure. Develops targeted audiences using first- and third-party data. Works with campaign leads to define prospect segments and uses modeling techniques to refine targeting. Supports member segmentation strategies and associated member journeys for content development, marketing automation, predictive analytics, and member onboarding and re-boarding. Collaborates with marketing colleagues to develop relationship nurturing programs. Stakeholder Collaboration: Coordinates with vendors for marketing-related systems and collaborates with third parties to gather external insights and data. Partners with stakeholders to optimize communications, test scenarios, and deployment strategies. Implements and maintains processes to track leads from initial engagement to conversion to measure campaign effectiveness. Assists with special projects as needed, including seeking new data sources or visualization methods. Collaborates with IT or other stakeholders and fulfills unique requests related to data, reporting and research. Core Competencies Business Insight: Applies knowledge of the credit union business and the consumer marketplace to effectively use available data in support of MSGCU’s goals. Skillfully transforms data into business intelligence through analysis and integration of quantitative and qualitative information. Member Focus: Builds strong relationships (internal/external) and is skilled at influencing and working as part of a team in order to deliver effective, data-driven, member-focused marketing campaigns and promotions. Manages Complexity: Makes sense of complex, high quantity, and sometimes contradictory information to accurately analyze situations and develop innovative approaches that effectively solve problems and drive organizational success. Strong analytical skills and ability to draw conclusions and prepare recommendations based on member, market data and research reports. Action Oriented: Takes on new opportunities and tough challenges with a sense of urgency and enthusiasm. Operates well under pressure and meets tight deadlines using strong project management, organizational, and time management skills. Collaborates: Builds partnerships and works collaboratively by openly and clearly sharing insights with others to meet shared objectives. Communicates Effectively: Develops and delivers written and verbal communications that organize information in a useful manner, effectively articulating data-supported insights and possible courses of action in order to inform effective and efficient decision making. As a subject matter expert, provides information in an understandable, helpful, and motivating manner to audiences with varying needs and abilities. Instills Trust: Builds relationships and gains the confidence of others by modeling honesty, integrity, authenticity, and behaviors that align with organizational values. Exemplifies courage by stepping up to address difficult issues. Manages Ambiguity: Deals comfortably with problems that do not have clear solutions or outcomes and operates effectively, even when things are not certain or the way forward is not clear. Nimble Learning: Actively learns through experimentation when tackling new problems, using both successes and failures as learning fodder and seeks out novel approaches when problem solving. Shows personal commitment and takes consistent action to obtain new knowledge and develop new skills. Education and Experience Requirements Bachelor’s degree in Business Administration, Marketing, or other related required; and 3 years of experience in a Marketing Analyst role, including experience administering, managing, and preparing reports from a Marketing Data Management and/or Customer Relationship Management (CRM) platform. Experience with financial services and Google Analytics preferred. Working Conditions Office and branch location environment with little discomfort from noise, extreme temperature, dust, or other factors. Occasionally required to travel throughout MSGCU's service area as business needs require. Exposed to potentially hazardous conditions, such as robbery. Receives detailed instructions and security procedures on an annual basis to minimize risk. This work involves sitting most of the time with brief periods of walking or standing and may occasionally require lifting and/or moving up to 10 pounds. Compensation and Benefits Competitive salaries are just the starting point for MSGCU team members. Generous health benefits, vacation time, retirement plan contributions and discounts on loans also come with the job. Base salary starts at $62,500 / year Medical, dental and vision on your first day! You can choose the most generous Health Savings Account (HSA)-eligible medical plan with no monthly premium for you (and your family) If you are at least 21 years old, you will receive a 3% contribution from MSGCU, and a 100% match for the next 7% you contribute to your 401(k) You will enjoy 12 paid holidays and up to 120 hours of PTO your first year of service (pro-rated based on start date) #J-18808-Ljbffr