Sales and Marketing Director

Job Description

Job Description

Description:

About The James

The James is a new luxury senior living community opening in Summer 2027 in Irvine, California. Designed to set a new standard in senior living, the community will feature 350 residences across independent living, assisted living, and memory care. Residents will enjoy a contemporary, active lifestyle supported by elevated amenities including multiple dining venues, an indoor pool and spa, wellness and fitness spaces, and thoughtfully designed outdoor areas including a dog park.

Operated by Momentum Senior Living, The James will focus on delivering exceptional service, personalized care, and a strong sense of community.

Position Summary

The Sales & Marketing Director is responsible for leading all pre-opening and ongoing sales and marketing efforts for The James. This role will drive occupancy through strategic outreach, relationship development, and a disciplined sales process while positioning the community as a premier destination for senior living in Orange County.

This is a high-impact leadership role requiring a hands-on, results-driven professional with experience in luxury or high-end senior living environments.

Key Responsibilities

• Lead all pre-opening sales and marketing strategy, including outreach, brand positioning, and market penetration
• Develop and manage a qualified lead pipeline to achieve occupancy goals
• Build and maintain relationships with referral sources, healthcare providers, and community partners
• Oversee all sales activities, including tours, follow-up, and closing processes
• Collaborate with executive leadership on pricing strategy and market positioning
• Plan and execute community events, marketing campaigns, and outreach initiatives
• Track and report on sales performance, conversion metrics, and market trends
• Partner with operations to ensure a seamless move-in experience and resident satisfaction
• Lead and develop any sales team members as the community ramps up

Why Join Momentum Senior Living?

Momentum Senior Living is committed to building and operating best-in-class communities with a focus on people, performance, and long-term growth. The James represents a flagship project and a unique opportunity to be part of a premier community from the ground up.

Compensation & Benefits

• Competitive base salary + commission structure
• Comprehensive benefits package
• Opportunity to lead a flagship luxury community in a high-growth market

Requirements:

Qualifications

• Minimum 3–5 years of senior living sales experience, preferably in luxury or large-scale communities
• Proven success in pre-opening lease-up or high-volume occupancy growth
• Strong understanding of independent living, assisted living, and memory care
• Demonstrated ability to build relationships and close sales in a consultative environment
• Excellent communication, organization, and follow-through skills
• Experience working with CRM systems and sales reporting tools
• Ability to work in a fast-paced, evolving environment with a high level of accountability