Brand Manager

About Life360 Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app,Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 91.6 million monthly active users (MAU), as of September 30, 2025, across more than 180 countries. Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family). Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com . Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above. We are AI Native We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process. Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy. About the Job Life360 seeks to build an iconic brand rooted in making everyday family life better. To that end, we are seeking a highly creative “Demand Creation” expert to lead critical media and distribution channels that elevate our brand standing and widen our customer acquisition funnel. Notably, this individual will own our demand creation media strategy and stewardship (working with a hybrid agency partner). They will also help identify, source, and manage partnerships (with platform/agency support) with both influencers and other brands we wish to associate with. They will partner with our performance media specialist to ensure cohesion and connectivity across our funnel. They will work deeply with teams in and outside of Marketing, especially our Creative team to ensure we have strong channel/message fit. This role has broad scope and is also very much a “strategic + tactical” leadership combination which requires willingness to “roll up the sleeves”. (It is not a role that merely directs activity). If this is you, we would love to hear from you! The US-based salary range for this position is $137,000 to $201,500. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience. The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity. What You’ll Do DEMAND CREATION PAID MEDIA STRATEGY & EXECUTION Develop and optimize paid media programs that build awareness and consideration for Life360 Work with the creative team to ensure optimal channel/message fit. Think beyond “spots and dots”. We are looking for a highly creative marketer who can bring unique and differentiated media choices to our mix. Build a great partnership and successfully lead our media agency collaboration. We view the agency as an embedded partner and they should feel like part of our team. You must emphasize both inspiration and accountability with them. INFLUENCER MARKETING STRATEGY & EXECUTION Working in collaboration with our Brand & Creative team, identify influential personalities that we should be associating with and working with. Work with agency and platform partners, as you see fit, to procure and manage these deals. Work with Analytics to assess the overall and relative performance of our influencer partnership deals. BRAND PARTNERSHIPS STRATEGY & EXECUTION Working in collaboration with several internal partner teams (Brand & Creative, Devices, etc.), identify brands that we should be associating and partnering with. The brand partnerships can run the gamut in terms of how they manifest. For example, we have previously done a licensing deal with Sanrio to bring Hello Kitty to our Tile bluetooth tracking devices. But there are many flavors of collaboration we are exploring and excited about and we welcome your ideas. Work with our Biz Dev team to outline key, desired “gives/gets” for these partnerships and land highly mutually beneficial deals that deliver on each party’s goals. Work with Analytics to assess the overall and relative performance of our brand partnership deals. What We’re Looking For 7+ years of experience in brand-oriented paid media (including digital, paid social, TV/FEP/CTV, OOH, etc.). Track record of creativity in media. Just having bought walled gardens or :30s won’t get you the gig. Proven track record managing 8-figure paid media budgets Experience procuring, managing and assessing successful influencer deals. Track record of successful collaboration with other brands to deliver on respective and shared goals. Deep understanding of marketing measurement methodologies, particularly for demand creation. This includes Marketing Mix Modeling, attribution, brand tracking, matched market testing, platform lift/incrementality tests, and more. Strong communication and cross-functional collaboration skills. Comfortable operating in a fast-paced environment. (This is important as one of our values is “high intensity, high impact”). Our Benefits Competitive pay and benefits Medical, dental, vision, life and disability insurance plans (100% paid for employees) 401(k) plan with company matching program Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being Flexible PTO, 13 company-wide days off throughout the year Winter and Summer Weeklong Synchronized Company Shutdowns Learning & Development programs Equipment, tools, and reimbursement support for a productive remote environment Free Life360 Platinum Membership for your preferred circle Free Tile Products Life360 Values Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference Be a Good Person - We have a team of high integrity people you can trust. Be Direct With Respect - We communicate directly, even when it’s hard. Members Before Metrics - We focus on building an exceptional experience for families. High Intensity, High Impact - We do whatever it takes to get the job done. Our Commitment to Diversity We believe that different ideas, perspectives and backgrounds create a stronger and more creative work environment that delivers better results. Together, we continue to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our employees. It fuels our innovation and connects us closer to our customers and the communities we serve. We strive to create a workplace that reflects the communities we serve and where everyone feels empowered to bring their authentic best selves to work. We are an equal opportunity employer and value diversity at Life360. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status or any legally protected status. We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful. Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying! #LI-Remote ____________________________________________________________________________