Marketing Assistant

Job Title

This position supports Visit Allen's mission to promote the city as a premier destination by managing administrative operations, enhancing visitor experiences, and fostering industry relationships. Responsibilities include responding to inquiries, coordinating services for event planners, managing promotional items, and attending trade shows. The role ensures seamless department operations and exceptional service delivery, contributing to Visit Allen's success in tourism and event management.

Essential Job Functions

The following duties are a representative summary of the primary duties and responsibilities:

• Assist with the implementation of marketing plans, campaigns, and promotional activities designed to support destination awareness and engagement among visitors, residents, meeting planners, and stakeholders.
• Conduct basic research, gather information, and compile data to support marketing initiatives, content development, and promotional efforts.
• Coordinate the creation, scheduling, and distribution of digital communications, including email campaigns, website updates, newsletters, and social media content.
• Maintain social media platforms by posting approved content, monitoring engagement, responding to routine inquiries, and escalating issues as appropriate.
• Create and update marketing materials, graphics, presentations, and promotional collateral using graphic design software and established brand standards.
• Assist in developing and maintaining content calendars to support marketing campaigns, events, and organizational initiatives.
• Compile website, social media, and email marketing metrics and assist in preparing monthly performance reports.
• Support website content management and utilize digital marketing tools to help improve audience engagement, online visibility, and user experience.
• Coordinate with community partners, tourism stakeholders, local businesses, event organizers, and City staff to support cross-promotional opportunities and marketing activities.
• Provide administrative and logistical support for destination events, promotional activities, meetings, and special projects.
• Attend events and community activities to capture photos and videos for use in social media, website content, and other marketing materials.
• Organize and maintain digital assets, including photos, videos, graphics, and marketing resources.
• Ensure marketing materials and communications align with established branding, graphic identity standards, and approved messaging.
• Stay informed of marketing trends, social media best practices, and tourism industry activities to support ongoing marketing efforts.
• Perform other related duties and special projects as assigned.

Job Requirements

Education & Experience:

• Bachelor's and one (1) year of work experience.
• Associate's and three (3) years of work experience.
• High School diploma or equivalent and nine (9) years of work experience

Special Requirements:

• Safe driving record and Valid Texas Driver's License
• Clear criminal background check and pre-employment drug screen

Hours/Work Schedule:

• This is a full-time non-exempt position with benefits.
• Monday – Friday, 8:00 am – 5:00 pm.
• Schedule may be modified if department needs arise.
• May be required to work overtime if needed.

• Knowledge of marketing, communications, advertising, public relations, and promotional principles and practices.
• Knowledge of social media platforms, content creation, and digital marketing best practices.
• Knowledge of branding standards and the ability to maintain consistency across marketing materials and communications.
• Knowledge of basic graphic design principles and visual communication techniques.
• Knowledge of website content management systems, email marketing platforms, and social media management tools.
• Knowledge of tourism, hospitality, destination marketing, and event promotion practices is preferred.
• Skill in creating, editing, and proofreading written content for various audiences and communication channels.
• Skill in graphic design and content creation using software such as Adobe Creative Suite, Canva, or similar design applications.
• Skill in photography, videography, and basic photo and video editing for digital marketing purposes.
• Skill in organizing and managing multiple projects, deadlines, and priorities simultaneously.
• Skill in compiling, tracking, and reporting marketing performance metrics and analytics.
• Skill in utilizing Microsoft Office Suite and other business software applications.
• Ability to communicate effectively, both verbally and in writing, with staff, community partners, stakeholders, vendors, and the public.
• Ability to establish and maintain effective working relationships with internal and external partners.
• Ability to coordinate marketing activities, events, and projects with attention to detail and accuracy.
• Ability to monitor social media channels and respond professionally to inquiries and comments.
• Ability to gather, organize, and maintain digital assets, records, and marketing resources.
• Ability to exercise creativity while adhering to established branding and communication standards.
• Ability to work independently and as part of a team in a fast-paced environment.
• Ability to attend occasional evening and weekend events as required.
• Ability to learn new technologies, software applications, and marketing tools.

Physical Demands and Work Environment

This position is classified as sedentary and requires the physical ability to perform the essential functions of the role. Reasonable accommodations may be made to enable individuals to perform these functions. Typical physical demands include:

• Primarily sitting, with occasional walking or standing to access files or office areas
• Occasional bending, reaching, or stretching to retrieve materials or supplies
• Lifting or carrying items weighing up to 10–15 pounds, such as files or office supplies
• Frequent use of hands and fingers for typing, filing, copying, and operating office equipment
• Adequate vision and hearing to review documents and effectively communicate with staff and the public

Supplemental Information

This job description does not constitute an employment agreement between the City of Allen and employee and may be revised by the employer as needed.

The City of Allen is an equal opportunity employer and does not discriminate against any employee or applicant on the basis of race, color, national origin, sex, religion, age, disability, genetic information, or military status in employment or in the provision of services.

The City of Allen participates in the federal e-Verify program to confirm the employment eligibility of all new hires. All applicants must be legally authorized to work in the United States.