Senior Media Buyer - Paid Social, Display & Native
Full-time
Innovative Metrics
About the Role
We’re looking for a high-performance Media Buyer with deep expertise in direct response lead generation to manage and scale campaigns across competitive verticals including mortgage, solar, insurance, and home services .
This is not an entry-level role. You should have a proven track record of scaling paid campaigns to $1M+ per month in spend while hitting strict cost-per-lead (CPL) targets .
If you live and breathe performance marketing, obsess over metrics, and know how to turn ad spend into predictable, scalable lead flow — this role is for you.
What You’ll Do
- Plan, launch, and optimize direct response campaigns across platforms (Meta, Google, YouTube, TikTok, Native, etc.)
- Scale campaigns from testing to high 6-figure / 7-figure monthly spend
- Maintain and improve CPL targets while increasing volume
- Build and manage full-funnel acquisition systems (ad → landing page → lead → follow-up)
- Analyze performance data daily and make rapid optimization decisions
- Collaborate closely with creative teams (copywriters, designers, video editors) to ideate, test, and iterate on new winning ad creatives and angles
- Translate performance data into creative insights and new ad concepts
- Identify new opportunities for scaling (audiences, angles, platforms, offers)
- Implement tracking systems (pixels, CAPI, attribution tools, CRM integrations)
What We’re Looking For
- 5+ years experience in paid media buying with a direct response focus
- Proven success scaling campaigns to $500K–$1M+ monthly spend
- Experience in one or more of:
- Mortgage
- Solar
- Insurance
- Home services
- Strong understanding of:
- CPL optimization
- Funnel metrics (CTR, CVR, CPA, LTV)
- A/B testing frameworks
- Ability to work cross-functionally with creative teams to consistently develop and launch high-performing ad concepts
- Strong creative intuition backed by data (you know why ads win, not just that they win)
- Hands-on experience with platforms like:
- Meta Ads (Facebook/Instagram)
- Google Ads (Search, Display, YouTube)
- Native (Taboola/Outbrain) is a plus
- Experience working with lead gen funnels + CRM systems
- Data-driven mindset with the ability to make decisions fast
What Success Looks Like
- You can take a campaign from testing to scale quickly
- You consistently hit or beat target CPLs
- You proactively generate and test new creative angles that drive performance
- You bring structure and predictability to lead generation at scale
Compensation
- Competitive base + performance-based bonuses tied to:
- Lead volume
- CPL targets
- Campaign profitability
- Comprehensive healthcare coverage - Medical, Dental and Vision
- 401-K Plan
- Paid vacation
- Paid sick and mental health days
- Tuition Reimbursemen t - Receive support for continued education with tuition expense reimbursement up to eligible limits
- Growth & Development - Unlock professional growth through mentorship, ongoing learning opportunities, tuition reimbursement, and performance-based raises
Vacancy posted more than 2 months ago
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