Senior Marketing Manager

Position Summary

The Senior Marketing Manager is a strategic and execution-oriented leader responsible for owning the end-to-end marketing lifecycle—from market insight and positioning (upstream) through commercial execution and growth (downstream) and will directly lead Marketing Communications (MarCom) and Creative Services. In addition to Marketing, this individual will lead pricing strategy with core functions supporting revenue growth, brand execution, and go-to-market effectiveness.

This is a player–coach role requiring strong mentoring and team building skills, cross-functional leadership, and the ability to translate strategy into measurable commercial impact.

Responsibilities

Primary Responsibilities:

Upstream Marketing & Strategy

• Lead market, customer, and competitive analysis to define segmentation, ideal customer profiles (ICPs), and growth opportunities
• Own value proposition development, positioning, messaging frameworks, and differentiation strategy across products and solutions
• Define and maintain go-to-market strategy for new products, features, and market expansions
• Partner with Product Management and Engineering to influence roadmap prioritization based on market and customer insight
• Translate market intelligence into actionable commercial strategies that inform downstream execution

Downstream / Commercial Marketing Execution

• Own and oversee execution of integrated marketing plans that drive demand, pipeline creation, and revenue growth
• Lead Marketing Managers across key functional areas (product marketing, demand generation, content, field marketing)
• Ensure consistent messaging across campaigns, digital channels, and customer-facing initiatives
• Align closely with Sales