Fitness Director
$50k - $70kISSA
Fitness Director
Benefits: 401(k), 401(k) matching, bonus based on performance, competitive salary, employee discounts, free uniforms, health insurance, opportunity for advancement, paid time off, training & development
Workout Anytime Reidsville
Position Type: Full-Time
Experience Level: 13+ years (Sales, Fitness, or Leadership preferred)
Who We Are Workout Anytime is a fast-growing, high-performance fitness brand focused on delivering results for our members and our team. We are not a "clock-in, train clients, and leave" environmentwe are a results-driven organization built on accountability, leadership, and growth.
The Opportunity The Fitness Director is a sales and leadership position responsible for building, leading, and scaling a high-performing Personal Training department.
Mission of the Role
- Drive Personal Training revenue growth
- Build and lead a team of high-performing coaches
- Deliver an elite client experience that drives retention
- Execute Workout Anytime systems that produce consistent results
What You'll Be Responsible For
1. Personal Training Sales & Revenue (Primary Focus)
- Lead all PT sales and client conversions
- Drive Personal Training Experiences (PTEs) and Kickstart sessions
- Own monthly PT revenue performance
- Coach trainers on sales, objections, and closing
- Partner with GM to convert new members into PT clients
2. Client Experience & Retention
- Ensure all clients are onboarded and serviced properly
- Monitor attendance, engagement, and retention
- Resolve member concerns, delinquents, and cancellations
- Maintain a high-level client experience
3. Team Leadership & Development
- Lead, coach, and develop a team of 47 trainers
- Conduct daily check-ins, roleplay, and weekly performance reviews
- Run monthly team trainings (sales, anatomy, retention)
- Hold coaches accountable to performance standards
4. Operations & Execution
- Maintain accurate schedules, reporting, and systems
- Track production daily and submit required reports
- Ensure compliance with all company systems and standards
- Maintain cleanliness, professionalism, and brand standards
Requirements
- Personal Training Certification (NASM, ACE, NSCA, etc.) or ability to obtain within 6 months
- CPR/AED Certified
- 1+ year fitness, sales, or leadership experience preferred
Compensation: $50,000.00 - $70,000.00 per year
About Workout Anytime
Workout Anytime 24/7 has earned a well-deserved spot on Entrepreneur's prestigious list of top 500 Franchises for 2024!
Atlanta-based Workout Anytime is a 24-hour, seven-day-a-week fitness concept with 180+ units across the U.S. Founded by fitness veterans John Quattrocchi and Steve Strickland, the company was formed to provide members with first-class fitness facilities at the lowest cost possible, deliver a profitable and affordable business model to franchisees and offer exciting career opportunities for its employees.
Mission
To provide a friendly, convenient, life-changing journey with passion.
Vision
To reshape the fitness community where everybody aspires to be the best they can be.
Values
- Attitude - We drive a positive culture of confidence and enthusiasm by doing the right thing for all our members, partners, and staff.
- Care - We provide our members, partners, and staff with an environment that is welcoming and respectful of each individual.
- Excellence - We are committed to the success of our members and partners through the expertise and dedication of our team.
Strategic Drivers
- Think Big
- Keep It Simple
- Do It With Integrity
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