Senior Marketing Specialist - Software
$105k - $135kUL Solutions
As part of the ULTRUS® software marketing team, you’ll play a key role in driving the growth of ULTRUS ComplianceWire®, our FDA 21 CFR Part 11 and EU Annex 11 validated learning and compliance management software built specifically for life sciences and other highly regulated industries. You will lead, develop, and execute marketing strategies that generate qualified pipeline, deepen user engagement, and highlight how ComplianceWire supports GxP training, audit‑readiness, and global regulatory compliance. Responsibilities Create the marketing demand generation strategy and execution for ULTRUS ComplianceWire enterprise software for target audiences. Collaborate with business leaders, sales, and product management to understand product roadmap, competitive landscape, and key business challenges, driving demand in alignment with organizational goals. Partner with Product Marketing to plan and execute integrated marketing initiatives that strengthen positioning, support go‑to‑market strategies, and fuel demand generation. Plan and oversee marketing investments, manage budget execution, and analyze results for continuous improvement and delivery of annual pipeline targets. Develop value messaging to support new customer acquisition and retention strategies to deliver business growth goals. Gather and analyze insights to influence business decisions and shape marketing strategy. Craft compelling content to drive full funnel marketing campaigns independently with guidance as needed. Partner closely with sales and seek regular interaction with customers and prospects to foster continuous feedback loop. Collaborate with marketing peers to cross‑promote relevant offerings across the organization with guidance in complex situations. Experience 6+ years of product or general marketing experience with end‑to‑end ownership of strategy and execution. Bachelor’s degree. Background in B2B SaaS or regulated industries. Demonstrated success working in ambiguous or evolving environments. Skills Strong capabilities and experience working with senior leaders. Effective skills in setting up and managing digital marketing campaigns. Strong experience collaborating with a creative agency, demand gen, and brand to drive cohesive market impact. Cross‑functional leadership and influence without formal authority. Understanding of critical digital and non‑digital B2B channels. Strong written and oral communication. Strong collaboration skills. Strong project planning and management. Strong presentation skills. Ability to understand technical and scientific issues and translate complex information for non‑scientific audiences. Benefits Estimated salary range: $105,000 to $135,000 USD. Eligible for annual bonus with target payout of 10% of base salary. Health benefits (medical, dental, vision), wellness benefits (mental and financial health), and retirement savings (401K). Paid time off includes vacation (15 days), holiday (12 days including floating holidays), and sick time (72 hours). #J-18808-Ljbffr UL Solutions
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