Officer-Annual Giving Senior

Senior Annual Giving Officer

The Senior Annual Giving Officer will report to the Chief Development Officer, providing strategic leadership for annual giving efforts across a hospital foundation that raises funds in support of 26 hospitals through five foundation offices. This role is responsible for developing, implementing, and evaluating a comprehensive annual giving program that grows donor participation, annual fund revenue, recurring gifts, leadership annual giving, and pipeline development for major gifts. The Senior Annual Giving Officer works collaboratively with Executive Directors and development officers and foundation colleagues across the system to align fundraising strategies, strengthen donor engagement, and advance a culture of philanthropy throughout the organization.

Job Responsibilities

• Develop and execute a system-wide annual giving strategy that supports fundraising priorities across 26 hospitals and five foundation offices.
• Design, write content, and manage integrated annual giving campaigns, including direct mail, email, digital giving, employee giving, grateful patient giving, recurring giving, and leadership annual fund initiatives.
• Partner with development officers across the system to identify annual giving opportunities, write content for solicitations, coordinate outreach, and ensure consistent donor experiences across markets and hospital entities.
• Manage a portfolio of annual and leadership annual giving donors and prospects, with responsibility for qualification, cultivation, solicitation, and stewardship.
• Create segmented solicitation and stewardship strategies that improve donor acquisition, retention, reactivation, and gift upgrades.
• Analyze donor data, campaign performance, and giving trends to recommend strategies that increase participation, revenue, and long-term donor value.
• Collaborate with marketing, communications, database, finance, and operations partners to develop compelling case messaging, campaign materials, and reporting.
• Help build a strong pipeline for major and planned giving by identifying and researching annual giving donors with increased capacity and referring qualified prospects to appropriate gift officers.
• Develop annual goals, campaign calendars, budgets, and performance metrics for annual giving initiatives and provide regular progress reports to leadership.
• Ensure donor records, moves management activities, and campaign results are documented accurately in the donor database.
• Support foundation events, donor recognition activities, and system-wide engagement opportunities that enhance philanthropy and strengthen relationships with donors, volunteers, and best practices, healthcare philanthropy trends, and relevant regulations affecting charitable giving.
• Completes duties as assigned.

Experience

Minimum Required: Five or more years of progressive fundraising experience, with significant experience in annual giving, individual giving, or related development work. Demonstrated success in planning and executing multichannel fundraising campaigns and achieving revenue goals. Experience managing donor portfolios and moving donors through cultivation, solicitation, stewardship, and upgrade strategies. Strong understanding of donor segmentation, annual fund strategy, and pipeline development for major gifts. Experience using donor databases or CRM platforms and standard fundraising reporting tools.

Preferred: Experience in healthcare philanthropy, hospital foundation fundraising, or other complex nonprofit systems. Experience with grateful patient programs, employee giving, or leadership annual giving. Knowledge of fundraising compliance, donor stewardship best practices, and performance benchmarking. CFRE or other relevant professional credential preferred.

Education

Minimum Required: Bachelors degree required.

Baptist Memorial Healthcare Corporation