Creative Lead, Lifecycle & Organic Growth

About the Role We need someone who obsesses over every single word we put in front of our customers and how we make them feel. As the voice of Jerry, you will think about what our customers actually need or want to hear from us and how to fundamentally change how we speak to and care for them. Whether you’re crafting email sequences, push notifications, navigating a subreddit thread, or shaping how we talk about a new feature launch, you will be the voice that earns our brand and cultivates a lasting community. What You’ll Own Phase 1: Overhaul our existing customer communications across CRM, email, SMS, and in‑app copy. Move messaging from functional and direct to value‑additive and relationship‑driven. Work closely with Product, Design, Growth, and Customer Insights to build trust, engagement, and drive long‑tail conversion. Phase 2: As the tone of voice matures and lifecycle campaigns succeed, take on additional responsibilities such as driving customer growth and building brand affinity through social media, email, SMS, and other organic content. Who You Are A copywriting virtuoso: every word matters, and you can translate complex, dry, and stressful topics (car insurance, loans, repairs) into engaging, human, and accessible copy. A T‑shaped marketer: deep expertise in copywriting, audience development, and product positioning, with a good sense of the social media landscape and community dynamics. A first‑principles thinker: you avoid assumptions and translate qualitative data and user pain points into resonant, empathetic marketing copy. Comfortable with discomfort: you have weathered fast‑growing startups and can push back on data‑first teams to champion the unmeasurable value of a great brand experience. Ideal Experience 5+ years of creative marketing experience focused on organic growth and copy. Proven track record with organic channels such as email, SMS, and social media. Experience working with consumer brands. A portfolio showcasing writing and creative craft. Bachelor's degree. Benefits Comprehensive benefits package including health, dental, and vision coverage; paid time off; paid parental leave; 401(k) with employer matching; and wellness benefits. Equity opportunities may be part of the total rewards package. Compensation Starting pay will fall within the range listed on this posting and may include equity grants and other compensation based on market conditions. Equal Employment Opportunity Jerry.ai is proud to be an Equal Employment Opportunity employer. We prohibit discrimination based on race, religion, color, national origin, sex, pregnancy, reproductive health decisions or related medical conditions, sexual orientation, gender identity, gender expression, age, veteran status, disability, genetic information, or other characteristics protected by applicable local, state, or federal laws. Reasonable Accommodations Jerry.ai is committed to providing reasonable accommodations for individuals with disabilities in our job application process. If you need assistance or an accommodation due to a disability, please contact us at View email address on click.appcast.io. #J-18808-Ljbffr Jerry