Media Strategist

At DICK'S Sporting Goods , we believe in how positively sports can change lives. On our team, everyone plays a critical role in creating confidence and excitement by personally equipping all athletes to achieve their dreams. We are committed to creating an inclusive and diverse workforce, reflecting the communities we serve. Overview Job Description and Responsibilities Media Planning & Strategy: Assists in the development and implementation of media strategies that align with the company’s marketing objectives, seasonal campaigns, and promotional activities. Omnichannel Campaign Management: Oversee media buying and placement across video, audio, live sports, linear TV, display, social, OOH, DOOH, search, affiliate, etc. Audience & Competitive Analysis: Conduct research on target demographics, shopping behaviors, and market trends to optimize media strategies. Collaboration & Coordination: Work closely with the media agency and cross functional teams to ensure media plans are implemented accurately. Performance Tracking & Reporting: Monitor campaign performance, analyze key metrics (ROAS, conversion rates, traffic, engagement), and provide actionable insights to improve effectiveness. Budget Management: Allocate and manage media spend efficiently to maximize impact while staying within budget constraints of approved campaigns. Vendor & Partner Relations: Build and maintain strong relationships with media agencies, publishers, and advertising partners. Trend Monitoring: Stay updated on emerging media trends, consumer behavior shifts, and retail marketing innovations to refine strategy. Qualifications Bachelor's Degree in Advertising, Marketing or Communications. 5-7 years of experience in Omnichannel Media planning and/or buying. Microsoft Outlook. Microsoft Excel. Microsoft Word. Microsoft PowerPoint. Media buying self‑service platforms. Excellent written & verbal communication skills. Execution skills. Self‑motivated & results oriented. Detail‑oriented. Ability to work in a fast‑paced environment. Collaborative. Virtual Requirements At DICK’S, we thrive on innovation and authenticity. That said, to protect the integrity and security of our hiring process, we ask that candidates do not use AI tools (like ChatGPT or others) during interviews or assessments. To ensure a smooth and secure experience, please note the following: Cameras must be on during all virtual interviews. AI tools are not permitted to be used by the candidate during any part of the interview process. Offers are contingent upon a satisfactory background check which may include ID verification. If you have any questions or need accommodations, we’re here to help. Thanks for helping us keep the process fair and secure for everyone! #J-18808-Ljbffr