Senior Data Analyst, Marketing Analytics

Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era. This work requires a relentless drive to solve complex challenges with real-world stakes. We are looking for builders and owners who operate with speed and urgency and execute with excellence. This is an opportunity to do career-defining work. We're all in on this mission. If you are too, let's talk. The Marketing Data Operations Team Okta’s Marketing Data Operations team is in the engine room of our growth strategy. We serve as the critical bridge between technical data infrastructure and marketing execution. We partner closely with the Marketing and Data & Insights teams to deliver high-fidelity data across our web, automation, and CRM platforms, ensuring every marketing dollar is backed by actionable intelligence. The Senior Data Analyst Opportunity We are looking for a Senior Data Analyst who is a fully qualified professional with a passion for assessing complex data challenges and resolving them through creative, data-driven solutions. You will be successful if you are an expert in Marketing Analytics—meaning you understand web data deeply and can connect it to key business objects in Salesforce and Marketo. You are someone who thrives on "connecting the dots" between technical SQL logic and business strategy, and you are comfortable navigating the ambiguity of a fast-paced marketing environment. What you’ll be doing Serve as the SME for Marketing Analytics: Take ownership of web data analysis, investigating performance across web platforms, marketing automation, and CRM to steer marketing strategy. Bridge the Technical Gap: Act as a primary partner to the Marketing and Data & Insights teams, translating complex SQL logic into business jargon and vice versa to ensure stakeholders of all technical levels are aligned. Architect Marketing Data Models: Leverage your complete knowledge of data modeling (ER diagrams) to build and maintain scalable datasets within Snowflake. Optimize the Funnel: Manage and manipulate key Salesforce objects—specifically Leads, Contacts, and Accounts—to provide a holistic view of the customer journey. Drive Process Innovation: Identify and implement process efficiencies and innovative reporting improvements that move beyond traditional descriptive dashboards. Solve Complex Problems: Devise solutions based on limited information; use evaluation and interpretation to select the right course of action for unusual data circumstances. Cultivate Inclusion: Foster an open and transparent team environment, leveraging diverse perspectives and backgrounds to drive collective success. What you’ll bring to the role Education: BS in CS, MIS, Mathematics, Marketing Analytics, or a related technical degree. Experience: 5+ years of related experience as a Data Analyst (3+ years with a Master’s degree). Technical Expertise: Expert-level SQL proficiency and extensive experience working with Snowflake. Domain Knowledge: Deep understanding of Web Analytics and marketing systems including Marketo and Salesforce (Leads, Contacts, Accounts). Data Modeling: Strong foundation in data modeling principles and ER diagramming. Communication: Excellent written and verbal communication skills; ability to influence senior partners and technical teams alike. Adaptability: Proven ability to react to change with flexibility and take ownership of results in ambiguous situations. Tools: Experience building reports and visualizations in Tableau or similar BI tools is a plus. And extra credit if you have experience in any of the following! Experience with ABX (Account-Based Experience) platforms and data (e.g., 6sense, CommonRoom). Experience with Adobe Target data for personalization and optimization analysis. Background in data governance and data provenance frameworks. Experience in dashboard development (Tableau and/or Looker Studio).

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The annual base salary range for this position for candidates located in the San Francisco Bay area is between:

$127,000—$175,000 USD

Below is the annual base salary range for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, Illinois, New York, and Washington is between:

$114,000—$156,000 USD

The Okta Experience Supporting Your Well-Being Driving Social Impact Developing Talent and Fostering Connection + Community We are intentional about connection. Our global community, spanning over 20 offices worldwide, is united by a drive to innovate. Your journey begins with an immersive, in-person onboarding experience designed to accelerate your impact and connect you to our mission and team from day one. Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to complete any part of the job application, interview process, or onboarding please use this Form to request an accommodation. Notice for New York City Applicants & Employees: Okta may use Automated Employment Decision Tools (AEDT), as defined by New York City Local Law 144, that use artificial intelligence, machine learning, or other automated processes to assist in our recruitment and hiring process. In accordance with NYC Local Law 144, if you are an applicant or employee residing in New York City, please click here to view our full NYC AEDT Notice.