Sr Director, Digital Experience

Department: Digital / eCommerce

Location: Los Angeles HQ

Compensation: $200,000 - $215,000 / year

Description

SKIMS is a solutions-oriented brand creating the next generation of underwear, loungewear, shapewear, and essentials. We are setting new standards by delivering technically innovative, comfort-driven products with elevated design for everybody.

At the intersection of culture, innovation, and commerce, SKIMS is a global brand redefining modern apparel. Our teams are built on creativity, collaboration, and operational excellence, and we are committed to fostering an inclusive, high-performance environment where ambitious, curious, and values-driven individuals can do the best work of their careers.

As we continue to scale globally, our HQ teams play a critical role in shaping strategy, building world-class infrastructure, and driving sustainable growth across markets.

The Sr Director, Digital Experience & Site Merchandising will lead and scale the end-to-end digital storefront, driving revenue growth, conversion, and customer engagement across global markets. This role oversees site merchandising, product discovery, campaign and drop strategy, category management, and catalog & content operations through a team of functional leaders.

This leader operates at the intersection of commercial strategy, customer experience, and operational execution, translating business priorities into high-performing onsite experiences while ensuring the digital experience reflects and elevates the brand.

Key Responsibilities

• Own the digital storefront strategy and performance, including revenue, conversion, and customer engagement
• Balance brand storytelling with commercial performance to deliver elevated customer experience
• Lead and develop a team of leaders across site merchandising, product discovery, category management, and catalog & content management
• Define and execute global campaign, launch, and drop strategies, ensuring compelling, brand-right onsite experiences
• Oversee product discovery across navigation, search, and merchandising to optimize the customer journey
• Drive category performance through strong trading, assortment presentation, and data-driven decision-making
• Ensure scalable, high-quality catalog and content operations, including product data, imagery, and site readiness
• Partner cross-functionally with Marketing, Product Management, Merchandising, Planning, and Supply Chain to align demand, experience, and inventory
• Establish global frameworks while enabling effective regional localization and execution

Skills, Knowledge and Expertise

• 8-10 years in ecommerce, digital merchandising, or online trading, with experience in a ~$1B+ business
• Proven track record of driving revenue growth, conversion, and digital performance at scale
• Experience leading and developing high-performing teams and leaders
• Deep expertise in site merchandising, product discovery, and ecommerce operations
• Strong commercial and analytical acumen, with ability to manage complex tradeoffs
• Experience operating in fast-paced, high-growth environments

Leadership Profile

• Leader of leaders who sets direction and empowers teams to execute
• Strong cross-functional partner and influencer
• Balances strategic thinking with hands-on execution when needed
• Data-driven, with a strong focus on outcomes and performance
• Strong appreciation for brand, design, and delivering an elevated customer experience

Benefits and Culture

• Up to 100% Company Paid Healthcare (medical, dental, vision)
• Kind Body Fertility Benefits
• 401(k) savings plan with up to 4% match
• Unlimited PTO
• Full Access to LinkedIn learning
• Employee Discounts

Perks (HQ Location)

• Free weekly catered lunch at HQ - M/T/W/Th
• Dog-Friendly office on a Thursday and Friday
• Free Swag Giveaways
• Annual Holiday Party
• Annual Summer Party
• Invitations to pop-ups and other company events
• Complimentary daily office snacks and beverages