Vice President of Fitness

Position Summary

The Vice President (VP) of Fitness is a senior executive who drives the strategic vision, operational excellence, and financial success of an organization's fitness business unit. They oversee multi-unit programs, develop innovative wellness and personal training offerings, and lead high-performing teams to elevate member engagement, personal training department, retention, and revenue.


Responsibilities will include, but not limited to:

• Strategic Leadership: Shape the overarching strategy for fitness operations, evaluating new business opportunities, market trends, and digital platform integration.
• Financial Management: Oversee the operational P&L, manage departmental budgets, and drive revenue growth across personal training, specialty programming, and memberships.
• Operational Excellence: Establish gold-standard benchmarks for service delivery, facility cleanliness, and compliance with health and safety regulations.
• Team Development: Mentor regional, area, and club-level leaders, fostering a high-performance culture that attracts and retains top-tier fitness talent.
• Member Experience: Monitor feedback loops and Net Promoter Scores (NPS) to continuously refine programming and foster a highly engaged community.

• Drive revenue growth by designing, pricing, and scaling high-performing personal training and specialty programming across all locations.
• Establish, monitor, and enforce operational policies, quality standards, and financial forecasts for all fitness business units.
• Analyze market trends and implement innovative digital offerings and equipment updates to maintain a competitive edge.
• Evaluate new business opportunities, strategic alliances, and potential acquisitions to expand organizational reach.

Team Leadership & Development

• Lead, mentor, and inspire Area Managers, Fitness Managers, and club-level teams to foster a culture of accountability and high performance.
• Align team goals with overall company vision and set clear key performance indicators (KPIs) for fitness staff.

Member Experience & Operations

• Ensure an exceptional member experience that maximizes retention, engagement, and overall satisfaction.
• Maintain clean and safe operating conditions across all facilities, ensuring strict compliance with health, safety, and regulatory requirements.
• Gather and analyze member feedback and usage metrics to continuously refine services and programming.

Executive & Multi-Location Leadership

• Focuses on scaling programs, financial performance, and strategic growth across a brand's portfolio.
• Strategic Planning: Identify opportunities for market expansion, new technology implementation, and innovative fitness programming.
• Financial Management: Develop and manage department budgets, forecasts, and financial performance while driving revenue growth through personal training and specialty services.
• Team Leadership: Mentor, lead, and develop regional managers and site-level fitness directors to build a culture of high performance and accountability.

Operations & Program Innovation

Focuses on the daily delivery of fitness services, member experience, and compliance.

• Quality Assurance: Establish and enforce operational policies, facility standards, and quality metrics across all locations.
• Program Development: Oversee the design and execution of innovative group classes, training protocols, and digital offerings.
• Compliance & Safety: Ensure all locations adhere to health, safety, and industry regulatory requirements.

Member Experience & Analytics

Focuses on retention, member engagement, and data-driven decision-making.

• Member Retention: Create strategies that foster member engagement, track feedback, and optimize the overall customer experience.
• Market Monitoring: Continuously analyze industry trends and competitor offerings to keep the organization as a market leader.

Position Requirements/Environment:

• Education: Bachelor's degree in Exercise Science, Business Administration, or a related field.
• Experience: 10+ years of progressive leadership experience in fitness, wellness, or hospitality, with a strong track record of multi-site management.
• Business Acumen: Deep understanding of (EBITDA), labor cost management, and key performance indicators like member lifetime value.
• Soft Skills: Exceptional strategic planning, communication, and team motivation skills.

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YouFit Gyms provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.