Digital UX Manager

Manager, Digital UX

Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover. Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell's...

• Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
• Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
• Campbell's offers unlimited sick time along with paid time off and holiday pay.
• If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
• Giving back to the communities where our employees work and live is very important to Campbell's. Our "Campbell's Cares" program matches employee donations and/or volunteer activity up to $1,500 annually.
• Campbell's has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

We're looking for a digitally fluent, consumer-centric Manager, Digital UX to help drive the evolution of our websites, email programs, and landing pages — shaping key digital touchpoints into high-performing, insight-driven brand experiences.

At Campbell's, we're on a bold journey to reinvent how our iconic brands show up in the digital world. We're building a powerhouse team of consumer-obsessed, culture-savvy marketers who don't just follow trends — we set them.

Who will you work with...

In this role, you'll partner closely with the Senior Manager, Digital Marketing to help bring our enterprise digital strategies to life across our portfolio of brands. You'll take ownership of the day-to-day execution for brand websites, email marketing, and landing pages — translating strategic vision into seamless, data-informed digital experiences that drive engagement, conversion, and loyalty.

This is an ideal role for someone who thrives at the intersection of creativity, technology, and collaboration — and is passionate about turning strategy into scalable, measurable action.

What will you do...

• Digital Experience Execution
• Support the Senior Manager in building and executing the enterprise digital UX vision across brand websites, email platforms, and landing pages.
• Translate business and brand objectives and audience insights into user-centered designs and digital flows that are intuitive, consistent, and on-brand
• Lead the execution and maintenance of brand web pages, email templates, and landing pages — from concept through launch, optimization, and reporting.
• Evolve and apply modular design systems and content frameworks to ensure brand consistency and scalability across digital touchpoints.
• Performance Optimization and Data-Driven Execution
• Define and implement a test-and-learn strategy for each brand's website and email platforms, using A/B and multivariate testing to continually optimize performance.
• Collaborate with analytics partners to review performance data, understand user behavior, and surface actionable insights to improve UX and conversion.
• Activate our audience data strategy across websites and email platforms to enable greater personalization and relevance.
• Monitor and report on key UX KPIs to track progress, identify trends, and uncover new opportunities.
• SEO Ownership
• Bring the enterprise SEO strategy to life by ensuring on-page and technical SEO best practices are integrated into brand website and email content.
• Cross-Functional Collaboration
• Coordinate with IT, content, media, PR and QA teams to ensure alignment on project goals, timelines, messaging, touchpoint strategies and technical requirements.
• Coordinate with developers and designers to ensure deliverables meet quality standards, function flawlessly, and ladder up to broader marketing initiatives.
• Ensure a cohesive user experience across all digital platforms and campaigns.
• Tools & Trends
• Stay current on UX best practices, tools, trends and digital behaviors — and bring fresh thinking to your work
• Support pilot programs and tools that enhance UX efficiency, personalization, and AI-driven capabilities.
• Help future-proof our websites and emails by exploring emerging technologies and AI applications in digital marketing and UX.

What You Bring to the table... (Must have)

• 4+ years of experience in digital UX, web/email management, or digital project execution.
• Bachelor's degree required.
• Strong understanding of UX principles, design systems, content architecture and modular design systems.
• Familiarity with CMS platforms, SEO basics, responsive design, and email marketing tools.
• Experience with analytics tools (e.g., Google Analytics, heatmaps, A/B testing platforms).
• Demonstrated ability to interpret data and translate it into actionable design or UX improvements.
• A collaborative, solution-oriented mindset with strong communication and stakeholder management skills.
• Strong organizational and project management capabilities.
• A portfolio or examples of work that demonstrate clear thinking and executional quality.

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between $84,600-$121,600. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.