Director - Single-Family Marketing

Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home.

Job Description

Fannie Mae is seeking a strategic marketing and business leader to serve as Director, Single-Family Marketing. Reporting to the Head of Segment Marketing, this role will lead the Single-Family marketing relationship and team, translating business priorities into integrated strategies that strengthen customer engagement, accelerate product and platform adoption, advance enterprise priorities, and deliver measurable outcomes. The Director will partner with the EVP and Head of Single-Family, the Single-Family Leadership Team, product, sales, and servicing leaders, and cross-functional marketing teams spanning demand generation, content, communications, events, digital, creative, and brand.

This role sits at the intersection of business strategy, customer engagement, and enterprise marketing. The Director, Single-Family Marketing serves as the connective tissue between the Single-Family business and Marketing, helping ensure that marketing investments support strategic priorities, strengthen customer relationships, drive adoption of key initiatives, and deliver measurable value to both customers and the enterprise.

THE IMPACT YOU WILL MAKE

The Director - Single-Family Marketing role will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilities:

Serve as the Strategic Marketing Leader for Single-Family

• Serve as the primary marketing advisor to Single-Family leadership and represent Marketing in business planning and governance.
• Lead the annual Single-Family marketing strategy, plan, and budget.
• Translate business objectives and customer insights into measurable marketing priorities, growth opportunities, and market strategies.

Drive Business Outcomes Through Marketing

• Align marketing resources against high-priority business initiatives and enterprise objectives.
• Lead integrated marketing plans that support customer engagement, awareness, adoption, education, and business growth.
• Partner with product, platform, policy, servicing, and sales teams to support strategic initiatives and customer adoption.
• Ensure marketing investments are connected to business objectives and customer outcomes.
• Help position Fannie Mae as a trusted partner within the housing finance ecosystem.

Lead the Single-Family Marketing Portfolio

• Oversee the prioritization, planning, and execution of the Single-Family marketing portfolio.
• Manage competing business demands, capacity constraints, and investment decisions.
• Establish clear priorities and tradeoffs to maximize business impact.
• Ensure alignment between business objectives, customer needs, and marketing execution.
• Lead the governance and planning processes that support transparency, focus, and accountability.

Lead Through Influence Across a Matrixed Organization

• Coordinate marketing efforts across multiple teams and disciplines.
• Build alignment among stakeholders with diverse objectives and priorities.
• Mobilize cross-functional teams to deliver integrated customer experiences.
• Foster collaboration between Segment Marketing and marketing centers of excellence.
• Balance strategic thinking with operational execution.

Develop Talent and Build Organizational Capability

• Lead and develop a team of four direct reports through coaching, mentoring, and performance feedback.
• Build a culture of accountability, collaboration, and continuous improvement while developing future marketing leaders.
• Strengthen organizational capability by championing innovative marketing approaches that improve business results.

THE EXPERIENCE YOU BRING TO THE TEAM

Minimum Required Experiences and Skills

• 8 years of experience in a Marketing leadership role with significant experience in marketing, business strategy, customer engagement, communications, business development, and consulting.
• Financial services, housing finance, mortgage, banking, fintech, or related industry experience.
• Experience managing teams and developing talent.
• Experience translating business objectives into actionable, integrated marketing strategies and programs.
• Experience aligning marketing strategy with enterprise growth and customer objectives.
• Experience working in a matrixed environment and driving outcomes through influence.
• Strong executive presence and extensive experience presenting strategies, results, and recommendations to senior leaders.
• Strong written and verbal communication skills.
• Bachelor's degree or equivalent experience.
• Shows curiosity and adaptability in learning and responsibly applying new technologies, including artificial intelligence, to reimagine how we work.

Desired Experience

• Experience working directly with executive leadership teams.
• Experience managing marketing portfolios, prioritization frameworks, and operating plans.
• Experience leading organizational change and transformation initiatives.
• Data-driven decision-making and performance measurement experience.

Marketing – Marketing Strategy – Director

#LI-Hybrid

Qualifications

Education:

Bachelor's Level Degree (Required), Master's Level Degree

The future is what you make it to be. Discover compelling opportunities at Fanniemae.com/careers.

For most roles, employees are expected to work onsite on a regular basis at their designated office location. In-office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote.

Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity/gender expression, marital or parental status, or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment, unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process, please complete this form.

The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to, skill set, depth of experience, certifications, and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being. See more here.

Requisition compensation:

155000

to

209000