Branch Manager I
The Fidelity Bank
Branch Manager
Assists with achieving branch growth and profitability goals by effectively designing, implementing, and leading the branch's marketing and business development plan. Coaches branch staff on ways to increase sales and provide high quality customer service.
Level Determination - The Bank segments its markets into 4 market categories (Expansion, Growth, Core and Established) and certain positions within the Bank have levels within that role to differentiate goals by market type and level of responsibility within the Bank.
Principal Accountabilities:
- Create, plan, organize, and oversee the activities of the Branch Staff to ensure branch growth through the implementation of a Branch Sales/Service plan.
- Continually strive to create profitable business through pro-active cross selling and relationship enhancement.
- Represent the Bank within the community by developing and promoting additional business.
- Serve as an officer with at least one community organization.
- Promote sales of Bank products and services through teamwork.
- Create, develop, and lead weekly sales meetings.
- Monitor / manage sales tracking in conjunction with the Sales / Service plan.
- Meet production and performance goals of the Branch.
- Conduct customer and prospect calls for the Bank to deepen existing relationships and obtain new business.
- Develop a prospect list on predetermined profitable business and retail relationships.
- Work with branch associates to obtain referrals and information to assist in calling efforts.
- Partner closely with the Business Development Officer to ensure consistent and quality relationship building and quality commercial and consumer referrals between BDO and Branch Manager.
- Maintains service excellence demonstrated by exceptional Right by You Mystery Shops.
Credit Quality/Loan Yield/Portfolio Management:
- Manage and enhance the growth of a quality loan portfolio with a focus on retail lending.
- Analyze loan applications, financial statements, and base credit decisions on Bank Loan Policy.
- Manage and enhance the growth of loan portfolio.
- Ensures profitability by maintaining average loan yield objectives.
- Interview potential loan customers and process loan requests.
- Ensure ongoing credit quality by monitoring loans, managing past dues and watchlist loans.
Operational Risk/Compliance:
- Minimize Loan losses and exceptions through effective documentation, underwriting, timeliness, and relationship building.
- Ensures adherence with Bank policies and procedures and regulatory guidelines.
- Maintain a current knowledge of regulations and Bank Policies affecting operations, security, and lending.
Managing/Leading/Coaching:
- Assist in the hiring and training of new associates.
- Effectively supervise, motivate, and utilize Branch staff to ensure that all Branch operations and internal controls are completed in an accurate and timely manner according to the Bank's Operations policy and procedures.
- Delegate and assign responsibilities to Branch staff and ensure adequate training.
- Effectively promote teamwork environment, lead by example, coach weaknesses, and recognize strengths.
- Conduct performance reviews for all branch staff reporting to this position.
Basic Qualifications:
Bachelor's degree with 6 years banking experience, including 1 year management experience or an equivalent combination of education and experience.
Additional Qualifications:
- In-depth knowledge of retail lending policies and procedures and branch operations, including the teller and customer service functions.
- Knowledge of retail bank deposit, credit, loan, and non-retail products and thorough understanding of deposit and lending regulations.
- Strong credit analysis skills in personal cash flow and general credit analysis skills in business cash flow.
- Ability to influence, motivate, and coach others through knowledge of bank operations.
- Ability to interface (orally and in writing) with all levels of associates and customers in a professional and diplomatic manner.
- Ability to identify, think through, and solve problems accurately and efficiently.
- Possess strong decision-making skills and has ability to handle confidential and proprietary information.
- Must have strong supervisory, sales, organizational, communication, conflict management, and computer skills.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job.
They are not intended to be an exhaustive list of all responsibilities, duties and skills required of personnel so classified.
Affirmative Action/Equal Employer
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