Sr Product Marketing Manager, Value Realization

Job ID: 26-13897Location: New York, NYSalary: $85.71 / hourContact: Abhishek GuptaContact Email: View email address on click.appcast.io Phone: 6502424432Company: MindlanceReason: New Role Department: CJA, AEP, Marketo Management Job Category: Customer Experience Job Title: Sr Product Marketing Manager, Value Realization Duties: This role focuses on driving the growth of Adobe Real-Time CDP Collaboration, our data collaboration and clean room application. Specifically, this role focuses on post-sale value realization and adoption. You will work with cross-functional teams to: Drive adoption of Real-Time CDP Collaboration Lead match-making initiatives within the existing customer base, in partnership with sales and post-sales account leads Create compelling account-based activations to drive trial and adoption Advise customers on strategy and campaign opportunities and deliver active collaborations Review ongoing results and learnings with customers to power ongoing collaboration Contribute to product-led adoption initiatives Support asset creation for Real-Time CDP Collaboration Collaborate with product, product marketing, and sales teams to develop impactful assets (slides, one-pagers, FAQs). Research emerging industry needs and update assets accordingly with the latest product and market information. Own timely updates of assets to reflect the most up-to-date product and market information Support partnership activities to deliver value to sell-side partners Collaborate with PM and business development teams to create compelling narratives to attract new partners Regularly connect with top partners to jointly drive advertiser demand that leads to live collaborations Skills: 5-7 years of work experience in advertising technology or marketing technology, direct experience in programmatic advertising technology, media buying or planning (agency or client-side), and launching or managing data collaboration applications is a plus While this role is within Product Marketing, experience across customer success management, account management, and post-sale adoption is extremely relevant and welcomed given the focus on value realization. Demonstrated success in driving product adoption programs and delivering outcomes such as ongoing active usage Demonstrated success in program management of multiple marketing-related initiatives and collaborating with cross-functional stakeholders Ability to translate technical capabilities into benefits and value that excite customers in the digital advertising and marketing space An entrepreneurial mindset to ideate and develop new processes and initiatives, rather than simply supporting those of others Keywords: Education: BA/BS or equivalent experience with strong performance in quantitative coursework and demonstrated success. MBA is preferred but not required. EEO: “Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of – Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.”