Director of Global Branding

Company Description

The Audio Business Division of Electro-Voice Dynacord LLC is headquartered in Burnsville, Minnesota. Our product segments include Critical Communications Systems, Pro Sound, and Public Address & Conferencing. With our premium brands: Dynacord, Electro-Voice, RTS and Telex , we are committed to delivering innovative solutions that shape the future of sound.

At KEENFINITY, we are a globally leading provider of innovative and professional security and communication solutions. With over 4,200 employees in over 50 countries worldwide, our ambition is clear: we offer more than just technology – we secure, connect, and amplify the moments that matter in life.

Next to our passion for technology we’re very passionate about our work environment. Based on values such as trust, appreciation, and accountability we all work together to shape the future – boldly, customer-focused and with a strong team spirit.

Job Description

The Director of Global Branding for Electro-Voice and Dynacord is responsible for defining, evolving, and executing a cohesive global brand strategy across both iconic professional audio brands. This role leads a global, multidisciplinary branding organization encompassing creative, social media, strategic marketing, and regional branding functions, ensuring consistent brand expression while enabling regional relevance and market impact.

Operating within a highly matrixed global organization, this leader partners closely with product management, sales, regional leadership, communications, and executive stakeholders to drive brand preference, customer engagement, and long-term brand equity. The role plays a critical leadership position in global product launches, integrated campaigns, customer partnerships, and key industry initiatives.

Key Responsibilities:

Global Brand Strategy & Leadership

• Define and own the global brand vision, positioning, and narrative for Electro-Voice and Dynacord across all markets and touchpoints.
• Lead and inspire a global branding team across creative, social media, strategic marketing, and regional branding functions.
• Ensure consistent brand identity, messaging, and visual standards while allowing for effective regional and market-specific execution.
• Act as a brand steward, ensuring alignment with long-term business strategy and growth priorities.

Integrated Marketing & Campaign Execution

• Lead the development and execution of global marketing and branding campaigns, including major product launches and portfolio initiatives.
• Drive integrated campaigns across digital, social, events, content, PR, and customer engagement channels.
• Partner with product, commercial, and regional teams to translate product value propositions into compelling brand storytelling.
• Establish clear KPIs and measurement frameworks to evaluate campaign effectiveness and brand health.

Customer & Partner Engagement

• Develop and manage strategic branding partnerships with key customers, influencers, and industry partners.
• Elevate customer storytelling, case studies, and advocacy as a core element of brand strategy.
• Represent the brands at key industry events, trade shows, and customer engagements as needed.

Cross-Functional & Matrix Collaboration

• Operate effectively within a global matrix organization, collaborating with product management, sales, regional marketing, communications, and corporate functions.
• Influence without direct authority, aligning stakeholders around shared brand priorities and execution plans.
• Serve as a strategic advisor to senior leadership on branding, market perception, and competitive differentiation.

Governance, Processes & Capability Building

• Establish scalable brand processes, toolkits, and governance models to support global and regional teams.
• Oversee agency relationships and external partners to ensure quality, consistency, and efficiency.
• Develop team capabilities, talent, and succession planning within the global branding organization.

Qualifications

Qualifications & Experience

• Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA or advanced degree preferred.
• 10+ years of progressive experience in global branding, marketing, or communications roles, ideally within B2B, technology, or professional audio markets.
• Proven experience leading global, cross-functional teams in a matrixed organization.
• Demonstrated success in developing and executing global brand campaigns and product launches.
• Strong understanding of digital, social, content, and experiential marketing channels.
• Experience building customer partnerships and leveraging customer stories for brand impact.
• Excellent strategic thinking, storytelling, and executive communication skills.

Leadership Attributes

• Strategic, brand-first mindset with strong commercial awareness.
• Collaborative and influential leader comfortable navigating complexity.
• Creative thinker with a data-driven approach to decision making.
• Globally minded with cultural sensitivity and adaptability.

Travel

• Willingness to travel internationally as required (up to approximately 25%).

Additional Information

The U.S. base salary range for this full-time position is $175,000-190,000 annually. Within the range, individual pay is determined based on several factors, including, but not limited to, work experience and job knowledge, complexity of the role, job location, etc.

In addition to base salary, full-time employees are eligible to participate in Keenfinity Group's (US) Health and Welfare Benefit Plans—including medical, dental, vision, disability, and life insurance—as well as the company’s 401(k) plan, subject to the terms and conditions of the respective plan documents. Full-time employees are eligible to participate in Keenfinity Group’s paid time off and sick leave programs in accordance with applicable policies.

• Reasonable accommodations may be made, to the extent they do not pose an undue hardship, to enable qualified individuals with covered disabilities to perform essential functions.
• Indefinite U.S. work authorized individuals only. Future sponsorship for work authorization is not available.
• All of your information will be kept confidential according to EEO guidelines.

At Keenfinity we don’t just build innovative solutions — we shape a smarter, more connected world through technology. We value different backgrounds, ideas, and experiences and we’re committed to growing, learning, and celebrating success as one team. Everyone is welcome here — we foster an environment where everyone is respected, valued, and encouraged to be their authentic self.

Keenfinity is an equal opportunity employer, offering equal opportunities for all. We welcome applications from people with disabilities and can offer support, if needed. When everyone has a chance to contribute, we all do better.

#Electro-Voice Dynacord