Jr. Business Development Representative (BDR) - AdTech

Company: VentiveIQ

Role: Jr. Business Development Representative (BDR)

Industry: AdTech / MarTech / Audience Data / Identity Resolution

Experience: 1–3 years preferred

Location : Remote Preferred: NY/NJ/PA/CT/MA/TX

Compensation : Based on Experience

About VentiveIQ

VentiveIQ is a data intelligence and identity solutions company providing audience data, identity resolution and activation solutions to agencies, brands, DSPs, SSPs, data platforms and other organizations across the digital advertising ecosystem.

Our solutions include B2B, CTV, Intent, CPG, Consumer, HCP, demographic and behavioral data, along with identity solutions across email, MAID, IP, household and CTV device graphs.

We are looking for an energetic, ambitious and hunter-minded Jr. BDR to help us expand our pipeline and build relationships across the AdTech and MarTech ecosystem.

About the Role

This is a hands-on, outbound-focused business development role . You will be responsible for identifying prospective clients and partners, initiating conversations, generating qualified opportunities and building a consistent sales pipeline.

The ideal candidate has some experience in AdTech and understands the basic ecosystem of DSPs, SSPs, DMPs, data providers, audience segments, identity resolution and programmatic advertising . You must be a quick learner, highly motivated and comfortable picking up new concepts quickly .

This is not a passive lead-follow-up role. We are looking for someone who enjoys prospecting, cold outreach, creating conversations and opening doors.

Key Responsibilities

• Identify and research prospective clients, partners and data buyers across the AdTech and MarTech ecosystem.
• Build targeted prospect lists across DSPs, SSPs, agencies, brands, data companies, publishers and technology platforms.
• Conduct high-volume outbound prospecting through LinkedIn, email, phone calls and other channels.
• Make cold calls and confidently introduce VentiveIQ's solutions to prospective customers.
• Develop creative approaches to reach decision-makers and open new accounts.
• Maintain a healthy and consistent sales pipeline.
• Execute personalized outbound email and LinkedIn campaigns.
• Identify relevant decision-makers across sales, partnerships, data, product and programmatic teams.
• Research prospects and understand their business before initiating outreach.
• Follow up consistently and professionally with prospects.
• Qualify inbound and outbound opportunities and schedule meetings for the sales/partnerships team.
• Track all prospecting activity and pipeline development in the CRM.
• Develop an understanding of the AdTech ecosystem.
• Learn VentiveIQ's data products and understand how they can solve customer and partner challenges.
• Identify opportunities for audience data licensing, data enrichment, identity solutions and strategic partnerships.
• Work closely with senior sales and partnership leaders to move qualified opportunities through the sales process.
• Attend industry conferences, trade shows and networking events.
• Represent VentiveIQ professionally at events and actively build new relationships.
• Research attendees and companies before conferences and proactively schedule meetings.
• Follow up with prospects after events and convert conversations into qualified opportunities.

What We're Looking For

Must Have

• 1–3 years of experience in B2B sales, business development, lead generation or a similar role.
• Some experience or exposure to the AdTech, MarTech, digital advertising or data industry .
• Basic understanding of DSPs, SSPs, programmatic advertising and audience data.
• Strong communication skills, both written and verbal.
• Comfortable with cold calling and outbound prospecting.
• Strong LinkedIn and email outreach skills.
• Ability to research prospects and identify the right decision-makers.
• Highly organized and capable of managing multiple prospects and follow-ups.
• Strong willingness to learn and develop within the AdTech industry.

We're Looking For

• Ambitious and Aggressive in a professional way
• Hunter-minded rather than order-taking
• Comfortable hearing "No" and continuing to prospect
• Persistent with follow-ups
• Comfortable attending conferences and networking events
• Competitive and motivated by results
• Able to work independently and take ownership
• Comfortable working in a fast-paced environment