Web Content Specialist / ITS Digital Transformation

W ork where every moment matters.

Every day, more than 40,000 Hartford HealthCare colleagues come to work with one thing in common: Pride in what we do, knowing every moment matters here. We invite you to become part of Connecticut's most comprehensive healthcare network.

The creation of the HHC System Support Office recognizes the work of a large and growing group of employees whose responsibilities are continually evolving so that we and our departments now work on behalf of the system as a whole, rather than a single member organization.
With the creation of our new umbrella organization we now have our own identity with a unique payroll, benefits, performance management system, service recognition programs and other common practices across the system.

Position Summary:
The Web Content Specialist is responsible for creating, maintaining, and optimizing engaging and effective content for Hartford HealthCare's (HHC) intranet and public-facing websites. This role ensures content aligns with HHC's brand, strategic goals, and accessibility standards, contributing to a positive user experience and achieving key organizational objectives. The Web Content Specialist works collaboratively with various teams and occasionally provides oversight to external vendors to ensure quality and timeliness of deliverables.
This is a hands-on role that requires a blend of technical expertise, creative writing skills, and a commitment to maintaining accurate and up-to-date information.

Position Responsibilities:

Key Areas of Responsibility

Content Creation and Curation: Develop and create engaging, informative, and accurate content (text, images, video) for the HHC intranet and public websites, adhering to brand guidelines and style standards. Curate existing content, ensuring relevance and accuracy.

Website Content Updates and Maintenance: Regularly update and maintain website content using content management systems (CMS). Ensure content is accurate, up-to-date, and optimized for search engines and user experience.

SEO Optimization and Performance Monitoring: Implement SEO best practices to improve content visibility and organic search rankings. Monitor website analytics to track content performance, identify areas for improvement, and recommend data-driven strategies.

Collaboration and Communication: Collaborate with internal stakeholders (e.g., marketing, communications, clinical teams) to understand content needs and develop effective solutions. Ensure timely communications on project status and issues.

Accessibility and Usability: Ensure all web content is accessible and adheres to accessibility guidelines (e.g., WCAG). Focus on user-centered design principles to improve website navigation and overall user experience.

Vendor Oversight: Provide oversight of external vendors to ensure quality and timeliness of deliverables.

Working Relationship:

This Job Reports To (Job Title): Manager, Digital Strategy

Qualifications:

Requirements and Specifications:

Education
• Minimum: Bachelor's degree in Marketing, Communications, Journalism, English, Computer Science, or a related field.
• Preferred: Additional training or certifications in digital marketing, content strategy, or UX design.

Experience
• Minimum:
o 3 years of experience in web content creation, management, and optimization.
o Experience working with content management systems (CMS) such as WordPress, Drupal, or similar platforms.
• Preferred
o Experience in the healthcare industry.
o Experience with responsive web design and mobile-first principles.

Language Skills
• Strong command of English language

Knowledge, Skills and Ability Requirements

Skills & Abilities:
• Minimum:
o Excellent writing, editing, and proofreading skills with a strong attention to detail.
o Solid understanding of SEO principles and best practices.
o Proficiency in HTML, CSS, and basic web design principles.
o Experience with website analytics tools (e.g., Google Analytics).
o Knowledge of accessibility guidelines (WCAG).
o Strong communication, collaboration, and interpersonal skills.
o Ability to manage multiple projects simultaneously and meet deadlines.
• Preferred
o Familiarity with content personalization techniques.
o Knowledge of video editing software.
o Google Analytics certification.
o Experience with project management tools.
o Understanding of user research methodologies.
o Ability to write and edit Spanish language.

Essential Skills:

• Content Creation & Management: Proven ability to create compelling, user-centered web content.
• SEO & Analytics: Experience optimizing content for search engines and analyzing website data to inform strategy.
• CMS Proficiency: Expertise in using content management systems for content updates and management.
• Accessibility: Commitment to creating accessible content that meets WCAG guidelines.
• Communication & Collaboration: Excellent communication and interpersonal skills for effective collaboration with cross-functional teams.

Core Competencies:

• Strategic Thinking: Ability to align content strategy with overall organizational goals.
• Results-Oriented: Focused on achieving measurable results through effective content creation and optimization.
• Adaptability: Ability to adapt to changing priorities and new technologies in the digital landscape.

User-Focused: Dedicated to creating a positive and engaging user experience.

We take great care of careers.
With locations around the state, Hartford HealthCare offers exciting opportunities for career development and growth. Here, you are part of an organization on the cutting edge - helping to bring new technologies, breakthrough treatments and community education to countless men, women and children. We know that a thriving organization starts with thriving employees-- we provide a competitive benefits program designed to ensure work/life balance. Every moment matters. And this is your moment.