Social Media Specialist

Job Description

FLSA Status: Exempt

Salary Range: $55,000/yr

Location: Remote with up to 25% travel within the Phoenix area

Kinship is seeking an innovative, visually driven Social Media Specialist to lead our brand storytelling, creative production, and social growth. In this role, you will hold creative ownership of our visual identity across platforms, driving both the physical production of content shoots and the strategic evolution of multi-account campaigns. Collaborating closely with Brand Representatives, Pod Leaders, and Coordinators, you will translate campaign pillars into high-performing social assets, implement modern AI-driven workflows, and leverage performance metrics to scale engagement.

Content Creation & Production

• Serve as the social media content lead, championing visual identity, aesthetic consistency, and narrative storytelling across all platforms.
• Manage the end-to-end production process, including comprehensive pre-production planning, creative direction, and hands-on execution of content shoots.
• Conduct monthly and bi-monthly on-site content capture sessions in coordination with in-market representatives.
• Build, curate, and populate comprehensive content calendars with high-fidelity creative assets and compelling, platform-tailored copy; schedule posts across channels.
• Produce and deliver dynamic Stories for Coordinator distribution, review and approve stories produced by Coordinators, and pivot real-time coverage to accommodate last-minute additions or urgent adjustments.

Strategy, Analytics & Optimization

• Continuously scale, challenge, and elevate brand storytelling across multiple partner accounts to maximize engagement and maintain creative freshness.
• Execute creative deliverables that align strictly with core content pillars, strategic initiatives, and campaign briefs provided by the Brand Representative.
• Review metric trackers, YTD targets, and platform analytics with the Brand Representative; develop and execute data-backed action plans to course-correct underperforming accounts.
• Partner with the Pod Leader and Brand Representative to design, launch, and evaluate A/B testing frameworks across formats, copy, and visual hooks.
• Monitor emerging digital trends, platform algorithm shifts, and new social tools to pioneer strategic channel expansion.
• Implement and manage AI-powered workflow tools to streamline reporting summaries, team capacity tracking, and administrative duties.
• Provide operational support across the pod to ensure seamless coverage during team transitions or planned absences.

• 2–5 years of professional experience in social media management, content creation, or brand storytelling (agency or multi-brand experience preferred).
• Proven track record directing and executing hands-on photo and short-form video shoots (Reels, TikTok, Stories) with an eye for visual design and brand voice.
• Excellent copywriting and editing skills with the ability to adopt distinct brand personas.
• Demonstrated ability to interpret social media analytics, pull insights from performance dashboards, and translate metrics into concrete creative pivots.
• Proficiency with social management and scheduling tools (e.g., Sprout Social, Later, Hootsuite, Buffer).
• Familiarity with design and editing platforms (e.g., Adobe Creative Cloud, Figma, CapCut, Canva).
• Working knowledge of modern generative AI productivity tools for workflow automation and data summarization.
• Collaboration & Leadership: Strong organizational skills with experience guiding cross-functional teams, directing coordinators, and communicating with external or in-market partners.

• Comprehensive Health, Vision, and Dental Coverage
• Half-Day Fridays
• Generous Paid Time Off (PTO)
• Company-Paid Life Insurance
• 401(k) Retirement Plan
• Paid Parental Leave
• Dedicated Professional Development Opportunities

This is primarily a sedentary role that involves sitting, viewing screens, and typing on a computer for extended periods. Occasional travel to partner sites and shoot locations is required for content capture. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Kinship provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.