Social Media Coordinator

Job Description

Job Description

TITLE: Social Media Coordinator

REPORTS TO: Director of Marketing

JOB CLASSIFICATION: Full-time, Salary/Exempt

ABOUT US : Blu Dot ( an award-winning designer and maker of modern home furnishings, is currently searching for a Social Media Coordinator to join our dynamic and values-driven company.

Company Purpose

Inspire a more creative way of living through good design that's good to everyone.

Core Values

- Good design is good . Good design should be reflected in everything we do.

- Keep it simple. Strive for economy in all that you do.

- Everyone is invited to our party. Treat every individual with respect & dignity.

- Our glass is half full. Focus on the positive.

- Be humble. We take nothing for granted.

- Turn it up to 11. Determine what is expected and do a little more.

- Stay curious. Try, learn, improve, repeat.

ABOUT THE ROLE : Blu Dot is looking for a creative, detail-oriented Social Media Coorindator to manage and grow our presence across Meta, Linkedin, and Pinterest. This role combines content planning, community engagement, PR support and brand storytelling to bring our brand's distinct voice and vision to life across digital platforms. You'll work closely with the creative and marketing teams to ensure our online voice reflects our brand mission and values while also considering content for all of our customer segments – Direct to Consumer, Trade and Contract, Wholesale.

WHO YOU ARE:

• You have a high attention to detail and are capable of managing many moving parts.
• You take pride in doing things right while applying your administrative, functional and people skills.
• You are a relationship builder. You take pride in your emotional intelligence and strive to foster meaningful professional connections.
• You are committed to representing Blu Dot's core values including cultivating a diverse and inclusive culture, a strong sense of integrity and discretion.
• Deeply in tune with social media trends and passionate about design and creative practices.

WHAT YOU WILL DO:

Social Media Management:

• Develop, schedule and publish content across Meta, LinkedIn, and Pinterest.
• Maintain a consistent brand voice and visual identity across all channels in partnership with creative team.
• Build content calendars that align with product launches, seasonal trends, store events, trade and contract support needs, and is consistent with other channels including email, site and paid media.
• Optimize content formats (Reels, Stories, Carousels, Articles, Pins, etc) based on platform needs and results.
• Build engaging content (in partnership with creative team) that drives shares, reach and follows across all platforms and for all customer segments.

Community Engagement:

• Monitor and respond to comments, messages, and mentions to maintain a positive and active community across platforms.
• Track customer sentiment and relay insights to the broader service and marketing teams.
• Identify and nurture relationships with creators, influencers and brand advocates across direct to consumer, trade and contract audiences.

PR Support:

• Assist with press outreach and communication efforts related to product launches, brand events in partnership with agency.
• Coordinate influencer and media product sends.
• Track press mentions and compile PR reports with agency.
• Support the creation of press kits and editorial calendars.

Analytics and Reporting:

• Track KPIs for engagement such as website traffic, follower growth, saves and shares. Drive growth in partnership with growth media team to optimize organic in partnership with paid media.
• Prepare weekly, monthly and quarterly performance reports with insights and optimization recommendations.
• Monitor competitor activity and social trends to identify new opportunities.

IDEAL EXPERIENCE/QUALIFICATIONS*:

• 1-2 years of experience in social media, content creation or digital marketing.
• Familiarity with Meta Business Suite, Linkedin and Pinterest analytics tools.
• Strong writing skills and an eye for design, composition and visual storytelling.
• Some experience in design or furniture is a plus.
• Ability to manage multiple deadlines in a fast-paced environment.
• Position is based out of Minneapolis, MN headquarters with a hybrid work environment (3 days per week in office, no remote work).

*If you don't check every box, that doesn't mean you wouldn't be a great fit! We welcome candidates with unique and diverse backgrounds. We see the value in a wide range of experiences and always love connecting with people excited about opportunities to join Blu Dot.