Sr. Marketing Specialist

Senior Marketing Specialist

Johns Hopkins Health Plans in Hanover, MD is hiring for a Senior Marketing Specialist.

Schedule: Monday-Friday, 40 hours per week, 3 month contract: End Date is November 2026

Location: Remote position. Applicants must hold their permanent residence in one of the following locations to be considered for this position: Maryland, Delaware, Pennsylvania, Virginia, or Washington D.C.

Pay Range: $42 - $45

Responsibilities

Johns Hopkins Health Plans seeks a Senior Marketing Specialist to lead omni-channel strategy and planning for growth marketing lead-generation and enrollment for the Advantage MD (AMD) plans. The role plans and coordinates email, SMS campaign, direct mail, paid digital media, and web content for optimized SEO/AEO. Responsibility for the data integrations that connect the CRM to sales and the team's external partners. The ideal candidate is an experienced marketing professional who applies AI tools to develop strategy, improve efficiency and output in their daily work.

• Build, deploy, and measure omni-channel campaigns for optimized ROI to meet growth goal.
• Coordinate with the internal and external agencies to launch and optimize paid digital campaigns, including search engine marketing (SEM), Performance Max, and display, and apply agency performance reporting to inform campaign decisions.
• Understand best practices for search engine optimization (SEO) and Answer Engine Optimization (AEO) for improved results and ranking.
• Serve as the team's CRM subject-matter expert and manage the system's vendor integrations, including the setup and maintenance of the APIs that transfer lead data between the CRM and external partners (call center, marketing agency, mail vendor, and website vendor).
• Coordinate direction for creative development including drafting marketing briefs, new job meetings, strategy and reviews of campaign content and creative across print and digital channels.
• Assign toll-free numbers (TFNs) to campaigns and manage website redirects to support lead tracking and attribution.
• Partner with the internal web team to develop and deploy lead-capture landing pages and to maintain accurate, current website content.
• Develop, maintain, and share best practices for AI prompting, workflows, and content development while ensuring compliance with brand, legal, HIPAA, and Department of Defense communication requirements.
• Leverage AI to accelerate development of campaign briefs, creative concepts, copy variations, audience insights, competitive research, presentations, and performance reporting.
• Evaluate emerging AI tools and recommend solutions that improve productivity, reduce cycle time, and enhance marketing effectiveness.
• Train and mentor marketing team members on approved AI tools, prompt engineering techniques, and effective AI-assisted workflows.
• Other responsibilities as assigned.

Qualifications

• High school diploma or equivalent
• 57 years of marketing experience, preferably including agency-side experience supporting or managing paid media
• Demonstrated CRM and marketing automation expertise, including experience coordinating API integrations between a CRM and external vendor systems (Microsoft Dynamics experience preferred)
• Hands-on email, SMS and direct mail marketing experience
• Experience with project and workflow management platforms such as Wrike or Monday
• Proficiency with AI tools and a demonstrated ability to integrate them into day-to-day marketing work

Johns Hopkins Health System and its affiliates are an Equal Opportunity/Affirmative Action employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity and expression, age, national origin, mental or physical disability, genetic information, veteran status, or any other status protected by federal, state, or local law.