PR & Brand Director (Brooklyn)

Role Overview

Jennifer Behr is seeking an experienced and innovative PR Brand Director to lead public relations, create high-impact partnerships, manage talent relationships, and align influencer campaigns with public relations goals to boost brand visibility, drive audience engagement and fuel brand growth.

This role will oversee key functions across brand image, influencer strategy, partnerships, press + VIP, events and experiences.

The ideal candidate is both strategic and executional, thrives in a fast-moving environment, and brings a strong point of view on luxury brand building. They are innovative and effective in driving growth.

Given the ever-changing press and marketing landscape, this candidate is someone who is consistently innovating and coming up with new ideas. The Jennifer Behr brand is unique in that it has influence in the fashion, jewelry, bridal, hair and beauty industries. We are looking for someone who is always well versed in organic brand growth and has a creative and engaging approach to press, communications and brand moments and using those to support brand revenue growth. We are a tight knit team that works closely together across wholesale and DTC and are looking for someone who can execute new ideas

Key Focus:

• Strategy Development: Build comprehensive press, influencer marketing and brand collaboration plans that match company goals.
• Talent Partnerships: Find, pitch, and secure high-profile brand partners, celebrity ambassadors, and key opinion leaders.
• Relationship Management: Build long-term ties with top creators, agents, and public relations agencies.
• Campaign Execution: Oversee contract negotiations, content approvals, and launch schedules from start to finish.
• Cross-Functional Leadership: Work closely with social media, marketing, and product teams for smooth rollouts.
• Performance Tracking: Measure campaign success, track key performance indicators, and report return on investment to leaders.

• Public Relations, Press & VIP Communications
• Own brand press strategy for print, online and social pitching initiatives.
• Work alongside editors and foster relationships with key players within the fashion, jewelry/accessories, beauty and lifestyle space to keep them informed on newness and key brand moments.
• Work alongside press coordinator to write brand press releases and disseminate key press news and brand feature stories to top-tier publications.
• Maintain celebrity & VIP relationships and coordinate with an external agency for key brand moments such as the Met Gala.

Creator & Influencer Strategy

• Lead overall creator and influencer outreach, cultivating new relationships and maintaining organic relationships within our community. Organic relationship building is the core focus of the brand’s tastemaker strategy.
• Identify key customer segments, tastemakers, wardrobe stylists and hairstylists that will keep the brand front-facing in a wide breadth of categories, reaching our many different audiences.
• Own the brand’s affiliate program (LTK, ShopMY, etc.), monitoring and tracking all key KPIs. ShopMy experience is a must.
• Oversee influencer seeding campaigns, with targeted and tiered evergreen and launch-specific gifting strategy in-place.
• Guide influencer selection process, deal structures, and partnerships, including negotiation and execution.

Collaborations

• Lead creative partnerships with other luxury brands, artists, or designers from concept to product launch. Own partner ideation, campaign planning, messaging, and content needs.
• Execute contract negotiations and external partner communications (B2B, brand-to-talent and so forth.)
• Establish partnership roadmapping and work closely with design, e-commerce/merchandising and production to bring collaborations to fruition.
• Coordinate with wholesale team on retailer collaborations not limited to exclusive capsules,
• trunkshow promotion, co-op marketing and seeding opportunities.

Social Media Direction

• Coordinate with the social team to ensure strong brand messaging/positioning is in place, both overarching and as it pertains to launch-specific and seasonal campaign initiatives.
• Liaise with the social team on creator and community management approach, with daily engagement and moderation handled by the social team.

Qualifications & Experience

• 5+ years of experience in PR, brand marketing and management, or communications within luxury fashion, accessories or jewelry.
• Demonstrated success leading creative campaign development, creator initiatives, and cross-functional teams.
• Exceptional written and verbal communication skills with a refined and consistent brand voice.
• Highly organized, detail-oriented, and adept at managing multiple initiatives simultaneously.
• Strong creative instincts and a deep understanding of brand storytelling.
• Experience working directly with brand founders is a plus.