Program Manager

Support the senior regional marketing and public relations activities Lead and coordinate teams to create region-specific content strategies and manage workflow objectives Maintain Banner Health's positive reputation and manage regional reputational risks Develop, implement, and evaluate corporate communications strategies Manage inbound and outbound news media requests and serve as a Banner spokesperson as needed Conduct proactive earned media outreach through pitches, press releases, and digital postings Select and brief appropriate spokespeople for earned media interviews Collaborate across Customer & Brand Experience to leverage earned media across platforms and audiences Keep regional stakeholders informed about media activities, reputation risks, and favorable coverage Lead special projects, initiative teams, entity committees, and cross-functional groups Mentor and develop junior team members and support hiring and onboarding Lead complex digital projects, including technology evaluation, troubleshooting, documentation, vendor management, and reporting Manage project budgets and resources, track ROI, and provide data-driven insights Participate in disaster committees and an on-call rotation for unexpected events Requirements Bachelor's degree in Business Administration, Marketing, Journalism, Communications, or related field, or equivalent working knowledge in Public Relations, Communications, or Marketing Five to seven years of progressive experience in public relations, communications, and/or marketing Demonstrated leadership or project management experience Comprehensive knowledge of public relations, earned media industry processes, and/or marketing Ability to manage multiple projects and initiatives simultaneously Excellent writing, editing, and presentation skills Excellent organizational and planning skills Superior project management and time management skills Self-motivated with strong interpersonal skills Strong strategic thinking, analytical, and problem-solving abilities Ability to influence stakeholders and manage competing priorities Sensitivity to public perceptions and their implications Working knowledge of healthcare, mass communication, and earned media trends preferred Knowledge and experience with nonprofit marketing communications preferred Experience managing budgets, vendors, and cross-functional teams preferred Healthcare provider environment experience preferred Core Competencies Demonstrates expertise in public relations, communications, and marketing with a strong focus on strategic content development and project management. Proven ability to lead teams, manage reputational risks, and execute data-driven insights in a healthcare context. Highest-signal resume keywords Public Relations Management Project Management Strategic Communication Content Strategy Development Stakeholder Influence ATS Optimization Keywords Hard Skills Public Relations Marketing Corporate Communications Content Strategy Media Outreach Budget Management Data Analysis Project Tracking Vendor Management Digital Project Leadership Soft Skills Leadership Interpersonal Skills Organizational Skills Analytical Thinking Problem-Solving Industry Keywords Healthcare Earned Media Mass Communication Nonprofit Marketing Reputational Risk Management #J-18808-Ljbffr