Content Marketing Specialist

ABOUT FROM THE EARTH From The Earth is a growing California's cannabis retailers and delivery operators, serving thousands of customers throughout Southern California. We have maintained a perfect compliance record since 2015 and are known for our commitment to quality, community, and innovation. We are seeking a highly motivated marketing professional who is passionate about cannabis culture, consumer brands, digital marketing, and emerging technology. The ideal candidate is passionate about cannabis, consumer brands, social media, and emerging technology — someone who genuinely wants to be part of the industry, not just work in it. This is not a traditional social media role. This person will own our digital presence — creating content, managing social channels, executing email campaigns, keeping our website current, and helping bring the From The Earth brand to life online and in the community. POSITION OVERVIEW The Digital Marketing Coordinator & Content Creator will be responsible for day-to-day social media management, content production, website updates, email and SMS marketing, promotional coordination, and online brand execution. You will work directly with company leadership and have a real impact on how From The Earth shows up in the world. The ideal candidate is an active creator and consumer of social media content, comfortable on camera, creative with Canva and AI tools, highly organized, and excited about building something in a fast-paced cannabis retail environment. RESPONSIBILITIES Content Creation — (Core Function, ~60% of Role) Capture daily photo and video content using iPhone or camera — in-store, product, and team-focused Film and edit short-form video content for Instagram Reels, Stories, and TikTok Conduct employee spotlights, vendor features, and product showcase content Maintain a weekly content calendar with planned posts, promos, and campaigns Must be comfortable appearing in social media content and directing team members on camera Social Media Management Manage and publish daily content across Instagram, Facebook, Snapchat, Google Business Profile, and emerging platforms Monitor engagement and respond to comments and messages in a timely manner Stay current on cannabis marketing restrictions, social media trends, and platform changes Coordinate brand and vendor promotional content with the purchasing team Website & Online Presence Update website banners & promotional graphics Maintain job postings and recruitment listings across Indeed, LinkedIn, and other platforms Monitor the online customer experience across web and mobile Email, SMS & Push Marketing Build and send daily promotional email campaigns Create SMS and push notification campaigns with proper audience segmentation Maintain promotional calendars and track campaign performance Optimize future campaigns based on open rates, click-throughs, and conversions Brand & Promotional Support Create graphics for in-store signage, displays, and vendor activations Support store events, community partnerships, and local outreach Assist with review generation and online reputation management Help execute product launches and clearance campaigns Reporting & Analytics Deliver weekly performance reports covering social growth, engagement, email metrics, website traffic, and promotion results Track content production consistency and campaign execution accuracy Identify opportunities to improve engagement, follower growth, and online order volume KEY PERFORMANCE INDICATORS (KPIS) Success in this role will be measured by: Social media follower growth Impressions Engagement rate (likes, comments, shares, saves) Email open rates and click-through rates Website traffic growth Online order growth from digital campaigns Review generation and online reputation score Content production consistency — posting cadence maintained Campaign execution accuracy — correct promos, correct dates, zero errors QUALIFICATIONS Required Marketing, communications, content creation, social media, or related experience — recent graduates encouraged to apply Heavy personal user of Instagram, TikTok, and modern social platforms Proficiency in Canva (required) Experience using AI tools such as ChatGPT, Claude, Gemini, or Canva AI Comfortable appearing on camera and directing others for content creation Strong written communication and copywriting skills Highly organized with strong attention to detail — promo accuracy is critical Ability to manage multiple projects simultaneously and meet daily deadlines Reliable transportation; ability to work on-site in Santa Ana regularly Occasional evening and weekend availability may be required for events, content creation, product launches, and promotional activities Must be 21+ years of age Preferred Experience working in cannabis, retail, food & beverage, or a consumer brand Adobe Photoshop, Illustrator, or Premiere Pro experience Email marketing platform experience (Klaviyo, Mailchimp, or similar) Photography and videography skills — ability to shoot and edit content independently WordPress or website management experience Knowledge of cannabis advertising compliance and platform restrictions SOFTWARE & TOOLS Must be comfortable with: Canva Meta Business Suite (Instagram & Facebook) ChatGPT / Claude / Gemini or similar AI tools Google Workspace (Docs, Sheets, Drive) Excel or Google Sheets Preferred experience with: Klaviyo or Mailchimp or Alpine IQ WordPress Adobe Creative Suite Weedmaps or Leafly WHAT SUCCESS LOOKS LIKE — FIRST 90 DAYS Establish a consistent daily social media posting cadence Improve engagement rate across Instagram and Facebook Maintain accurate, timely promotional updates on the website and online platforms Support daily email and SMS campaigns with zero errors Begin producing original Reels and video content independently Deliver first weekly performance report to leadership Become a fully integrated part of the marketing and operations team WHY JOIN FROM THE EARTH? Work directly with company ownership and leadership Help shape one of California's growing cannabis retail brands Creative, entrepreneurial environment where your work is visible and valued Significant room for growth and advancement as the company expands Be part of a culture-first team that has been a pillar of Southern California cannabis since 2015 #J-18808-Ljbffr Frasco