Marketing Coordinator

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Title: Marketing Coordinator – Conferences and Sponsorships

Global Title: Marketing Coordinator

Division & Department: Education Marketing

Status: Full-Time Exempt

Reports to: Director, K-12 Marketing

Location: Remote – Anywhere in the contiguous US – preference for EST or UT based

Compensation: Anticipated compensation for this position is $55-75k*.

Date Posted: 8/18/2026**

Job Summary

The Marketing Coordinator – Conferences and Sponsorships supports top-of-funnel education marketing initiatives through the planning and execution of conferences, sponsorships, and related partnerships. This position manages an assigned portfolio of events from contracting through post-event follow-up and produces the conference-specific marketing assets needed to support those events.

The role works closely with sales teams, marketing leadership, association partners, vendors, and internal stakeholders to coordinate event logistics, support lead capture, fulfill sponsorship commitments, and maintain a consistent brand presence. Success in this role requires independent execution, strong project management, attention to detail, and the ability to manage multiple events and design requests at different stages of completion.

Essential Job Functions

Sponsorship and Association Management

• Negotiate with association partners to maximize the value of assigned sponsorships, including lead-generation opportunities, brand visibility, speaking opportunities, and attendee engagement.

• Manage sponsorship agreements, deliverables, deadlines, and contractual requirements for an assigned portfolio.

• Coordinate with association contacts, vendors, speakers, and internal stakeholders throughout the planning and execution process.

• Confirm that all contracted sponsorship benefits are fulfilled and document any outstanding deliverables or follow-up needs.

• Support the evaluation of conference and sponsorship opportunities based on cost, audience, lead potential, and alignment with business priorities.

Conference Planning and Execution

• Manage the full lifecycle of an assigned conference portfolio, including contracting, registration, booth logistics, shipping, vendor coordination, materials, technology, staffing, and post-event follow-up.

• Serve as the primary marketing point of contact for assigned conferences.

• Develop and maintain event timelines, checklists, budgets, and documentation for each assigned event.

• Coordinate booth orders, furnishings, signage, giveaways, books, printed materials, lead-capture tools, and other event needs.

• Support conference speakers and presenters with deadlines, materials, logistics, and association requirements.

• Communicate conference plans, responsibilities, deadlines, and policies to sales representatives and internal participants.

• Identify risks or gaps early and bring together the appropriate stakeholders to resolve them.

• Provide remote or on-site event support when required.

• Reconcile event expenses and track spending against approved budgets.

Lead Capture and Post-Conference Follow-Up

• Set up and manage lead-capture processes for assigned conferences.

• Train and support sales representatives and internal participants on Mobly or other approved lead-capture tools.

• Confirm that conference leads are captured, reviewed, and transferred accurately and on time.

• Coordinate with sales and demand-generation partners on lead handoff requirements.

• Track and report lead volume, contact capture, event participation, and other assigned conference outcomes.

• Maintain accurate records of event results, lessons learned, and follow-up actions.

Conference Asset Design and Production

• Design and produce conference and sponsorship materials, including booth graphics, one-pagers, handouts, signage, presentation materials, digital ads, promotional graphics, and related event collateral.

• Create assets using Adobe Creative Suite and Adobe Express while following FranklinCovey and Education division brand standards.

• Adapt existing materials for different audiences, formats, events, sponsorship requirements, and production specifications.

• Prepare files for print and digital production, including correct sizing, formatting, resolution, and vendor specifications.

• Develop reusable templates for common conference and sponsorship materials.

• Maintain an organized library of current conference assets, templates, source files, and archived materials.

• Manage asset revisions and version control across concurrent events.

• Collaborate with the Marketing Manager, Product & Brand on brand-sensitive or out-of-scope design needs.

Travel

• Ability to travel for events including conferences as needed

Basic Qualifications

• 2+ years of experience in conference marketing, event coordination, sponsorship management, graphic design, or a related role

• Experience creating print and digital marketing assets

Preferred Skills and Experience

• Experience managing events or projects with overlapping timelines

• Proficiency in Adobe Creative Suite and/or Adobe Express

• Strong written and verbal communication skills

• Strong organizational skills and attention to detail

• Ability to manage budgets, deadlines, logistics, and deliverables with limited day-to-day supervision

• Ability to work collaboratively with sales representatives and cross-functional teams in a remote environment

• Experience managing conferences and sponsorships from contracting through post-event reporting

• Experience negotiating sponsorship packages, vendor agreements, or association benefits

• Experience managing conference budgets and reconciling event expenses

• Experience with conference lead-capture platforms

• Familiarity with print-production requirements, booth graphics, signage, and exhibit vendors

• Experience working within established brand standards

• Experience in the PK–12 education market or with education associations

Desired Skills

• Interest in FranklinCovey content and the PK–12 education market

• Strong service orientation when supporting sales representatives and conference participants

• Sound judgment about when to resolve an issue independently and when to involve additional stakeholders

• Patience, professionalism, and confidence working through changing event requirements

Benefits include medical, dental, and vision insurance, HSA, employee stock purchasing program, 401(k), paid time off, holiday pay, and more. Please visit for details.

*Actual offer may be outside of this range and will be determined by education, experience, knowledge, skills, and abilities, as well as geographic location, internal equity and alignment with market data.

**Unless otherwise noted, applications will be accepted for a minimum of three (3) days from the initial published date on the FranklinCovey job board, but the posting may close at any time after the specified duration.

Employer Information

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FranklinCovey is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Please visit for our full Equal Employment Opportunity policies and Nondiscrimination Provision.

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